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  • September 14, 2011

AM Inbox: First reference to Columbus Day

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Barnes & Noble, 9/13 — Irresistible Godiva Cafe Offer Plus Up to 30% Off Books & Toys!
It’s a little on the early side, but I’m going to call this the first reference to Columbus Day, which is Oct. 10 this year. For insights and inspiration for your own campaigns, check out the 2010 Columbus Day Season Finale.

Click to view this Sept. 13, 2011 Barnes & Noble email full-sized

PC Connection, 9/13 — Now’s a Great Time to Upgrade Your Home Entertainment System!
As with all advertising messaging, you have to be telling a compelling story—and in email you have to tell that story at a glance. New product, attractive savings, innovative technology, helpful advice that reduces reluctance to purchase—whatever it is, make sure you’re telling that story in a way that’s immediately clear.

The subject line on this PC Connection email sets up a story that just isn’t told by the email. Why is now a great time to upgrade? There’s no indication that any of the products are new. There’s no special free shipping offer (just their usual offer). There are prices but there’s no indication of how much lower they are than the MSRP. The central assertion of this email is unfortunately completely unsupported and therefore unlikely to motivate too many subscribers to action.

Click to view this Sept. 13, 2011 PC Connection email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Linens ’n Things, 9/13 — Halloween Kickoff! Up to 50% Off
Oriental Trading, 9/13 — Over 150 fun, simple Halloween crafts. Shipping is free
Crate & Barrel, 9/13 — Energize any room with this season's freshest color.
Abercrombie & Fitch, 9/13 — Get into something a little more comfortable...
Nordstrom, 9/13 — New from UGG Australia: Style Turned Inside Out
Saks Fifth Avenue, 9/13 — Introducing Fall EDIT - if it's happening in fashion, it's here
Sierra Trading Post, 9/13 — FREE SHIPPING & EXTRA 20% OFF + EXTRA 20-25% OFF Top-Searched Items!
Hallmark, 9/13 — Be one of the first to see our new Hallmark mini commercials.
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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