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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • September 9, 2009

AM Inbox: First reference to Breast Cancer Awareness Month

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Coldwater Creek, 9/8 — FREE SHIPPING starts now! Plus 30% off (because you're fabulous!)
Coldwater Creek gives us our first reference to Breast Cancer Awareness Month, although they don’t mention it by name. Nordstrom also debuted their campaign yesterday. For insights and inspiration to help you with your Breast Cancer Awareness Month messaging this year, check out the Breast Cancer Awareness Month 2008 Season Finale.

Click to view this Sept. 8, 2009 Coldwater Creek email full-sized

OfficeMax, 9/8 — Top Ten Deals of the Week‏
OfficeMax ditches their usual email template—which they don’t do enough—to highlight 10 top deals. People love lists so this is a great idea and the execution is highly scannable, but OfficeMax probably cut some folks’ interest short by listing the deals from 1 to 10 rather than counting down the deals from 10 to 1 like Northern Tool did in their Valentine’s Day campaign (see Feb. 6 AM Inbox). If a subscriber isn’t impressed with the top one or two deals, they may not bother to explore the other offers. But if that No. 1 deal is at the bottom, more people will scroll to see it. A simple A/B test will let you know if your subscribers respond better to a countdown presentation.

Click to view this Sept. 8, 2009 OfficeMax email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kmart, 9/8 — First Liverpool, Now Kmart - Beatles Rock Band is Here‏
Walgreens, 9/7 — Arm Yourself-Flu Shots Only $24.99 at Walgreens‏
Orvis, 9/8 — 100+ NEW items in our men's holiday collection-online now.‏
Oriental Trading, 9/8 — Free shipping + 15% off 1000+ Halloween values‏
JC Whitney, 9/8 — Prepare For The Changing Season Free Shipping!
Lands’ End, 9/7 — New Cardigan feels like cashmere, priced like cotton + Free Shipping‏
Coldwater Creek, 9/7 — 3 days to SAVE 25% + Fall layers. Come see the colors!
Hanna Andersson, 9/7 — Pre-Season Savings On Our Most Popular Outerwear!
Bluefly, 9/8 — Exclusive Preview: Be the First to Shop our New Fall 2009 Collection...
Dell, 9/8 — Free Shipping + Labor Day Dell Savings: Limited Time Only!‏
HPshopping, 9/8 — HP's Labor Day Sale: JUST FOUR DAYS LEFT!‏
Ralph Lauren, 9/7 — LAST DAY Of The Labor Day Special Event‏
Home Depot, 9/7 — Hurry, Last Chance for Labor Day Savings!‏
Lane Bryant, 9/7 — $20 Off $40 Online Only - Labor Day Sale Ends Today‏
Sports Authority, 9/7 — Shop Our Labor Day Event Now and Take 20% Off Any Item!
Overstock, 9/7 — Labor Day Sale + Last Day Free Shipping‏
JCPenney, 9/7 — Labor Day Free Shipping + Furniture Blowout!
The Company Store, 9/7 — Reminder: Labor Day Clearance Event, Quantities Limited‏
Newegg, 9/7 — Happy Labor Day! Today's Shell Shocker Encore Deal Preview‏

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