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  • October 28, 2010

AM Inbox: First reference to Black Friday

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

JCPenney, 10/27 — PEOPLE StyleWatch Editors' Fall Must-Haves‏
While several retailers have held “Black Friday” sales on various Fridays over the past several months, JCPenney gives us our first reference to the actual Black Friday in the form of a Facebook fan sweepstakes. This year Black Friday is Nov. 26. For insights and ideas to help you formulate their Black Friday campaigns, check out Black Friday and Cyber Monday Set Retail Email Volume Records.

Click to view this Oct. 27, 2010 JCPenney email full-sized

Overstock, 10/27 — BIG BRANDS ON A BUDGET‏
Product manufacturers spend big bucks building up their brand equity. One way that retailers can tap into that value is by using manufacturers’ logos in their email designs, as Overstock does in this email. REI, Sports Authority and others also regularly used this tactic. Of course, not all brands have enough umph to be highlighted in this way, but it should be considered a tool in your tool belt. For comparison, here’s the email (left) next to an Oct. 24 email that doesn’t include brand logos:

Click to view this Oct. 27, 2010 Overstock email full-sized Click to view this Oct. 24, 2010 Overstock email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Ann Taylor, 10/27 — A Sneak Peek At Our Perfect Presents + 3 Days Left - Free Shipping On Everything!
Disney Store, 10/27 — Our Holiday Shop is Now Open! See What's New!
Harry & David, 10/27 — Create Lasting Holiday Memories + SAVE 20% on $50 or more‏
Fingerhut, 10/27 — Fingerhut: Be Ready for Your Holiday Feasts + Get a Recipe!
Frederick’s of Hollywood, 10/27 — New markdowns up to 50% off. New holiday styles. $15 off your order.
Linens ’n Things, 10/26 — Get Holiday Ready & Save 20% Off Your Order!
Lillian Vernon, 10/26 — Holidays will be Here before You Know It! Shop Now and Save 15%
Fingerhut, 10/26 — Fingerhut: Find the HOTTEST Toys for the Holidays!
Barnes & Noble, 10/26 — Why Pay Full Price To Make A Child Happy When You Can Save 20% on Any Toy?
1-800-Flowers.com, 10/27 — Charm Them with One Dozen Assorted Roses, just $19.99 - Last Chance!‏
Brookstone, 10/26 — Ghosts and witches just love the CandyMan!
J&R, 10/26 — Free Shipping Extended Thru Halloween‏
ShopNBC, 10/27 — 5 or more ValuePay - Trick or Treat Surprise!
Bluefly, 10/26 — Cold Weather Boots: The C-C-Coolest Collection - New! & Up to 40% Off‏
REI, 10/27 — Get Outdoors with REI and The Oprah Winfrey Show‏
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