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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • June 18, 2010

AM Inbox: First reference to back-to-school

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Wal-Mart, 6/17 — Shop Top-Selling Home Essentials at Affordable Summer Prices‏
Wal-Mart gives us our first back-to-school reference. For insights and inspiration for your back-to-school campaign, check out the Back-to-School 2009 Season Finale.

Click to view this June 17, 2010 Wal-Mart email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sports Authority, 6/17 — Last Day for 20% Off + Hot Golf Deals & Gifts For Dad‏
Dick’s Sporting Goods, 6/17 — It's Your Last Chance to Shop for Dad!‏
Cooking.com, 6/17 — Top 10 Grilled Steak Recipes For Father's Day‏
Newegg.com, 6/17 — Dad's Going to Love This! $44.99 320GB Ext HDD, $149.99 Polk Audio Monitor 70 Speaker...
Sony, 6/17 — Update: Special Father's Day Savings, Now Through June 26‏
Barnes & Noble, 6/17 — MVP (Most Valuable Prices) Weekend! Save on Summer Books and DVDs‏
Banana Republic, 6/17 — Stay neutral: The best new looks in black & white.‏
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