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  • December 14, 2010

AM Inbox: First Facebook store reference

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

GameStop, 12/10 — Buy 2 Get 1 FREE starts tomorrow!
In their header, GameStop promotes their Facebook store. While many retailers have used their Facebook pages for landing pages, especially for contests, GameStop is the first retailer among those I track that has linked to a Facebook store.

Click to view this Dec. 10, 2010 GameStop email full-sized

Lands’ End, 12/12 — WISH BIG: save 40% on ANY one item + free shipping‏
In past years I’ve seen a few retailers offer free shipping for a limited time when gift cards are redeemed as a way to spur redemptions. Lands’ End is making free shipping part of the value proposition of their gift cards this holiday season.

Click to view this Dec. 12, 2010 Lands’ End email full-sized

Walgreens, 12/10 — A Message from Walgreens‏
During the heart of the holiday season, this is not the email you want to send to your subscribers—or former subscribers, which Walgreens also did. The fact that news also just came out that McDonald’s partner Arc Worldwide was hacked will only bring more attention to the Walgreens breach.

Click to view this Dec. 10, 2010 Walgreens email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Linens ’n Things, 12/12 — Hurry, 4 Days Left for X-mas Delivery!
Office Depot, 12/10 — 1 Hour In-Store Deals + Look For New Deals Everyday Next Week
Chadwick’s, 12/10 — We'll pay you to ship your order! 48 hours only...
1-800-Flowers.com, 12/10 — Christmas Centerpieces, starting at $29.99‏
Buy.com, 12/10 — Black Friday III‏
SmartBargains, 12/10 — Best of Black Friday Coupons: Plus Free Shipping!
Kmart, 12/10 — Free Shipping and 5 - 50% Off - Better than Black Friday is Back‏
J&R, 12/10 — Back2Black Weekend Sale. . . We've Gone Back to Black Friday Pricing! (1 of 3)
TigerDirect, 12/10 — Black Friday III: 40" 1080p HDTV $449...15.6" HDMI Laptop $399...New 5" TomTom $99...HDMI Video Card $9...6GB PC $499...8" Frame $34...4GB DDR3 $39‏
Musician’s Friend, 12/11 — Musician's Friend: Free Shipping on Top Stocking Stuffers‏
Cooking.com, 12/11 — Holiday Hot List: The Season’s Best Gifts‏
Orvis, 12/10 — Show your pride with alumni and military gifts.‏
PC Connection, 12/10 — Huge Savings On The Hottest Gifts Like Apple TV - Only $89.99!‏
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