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  • April 11, 2007

AM Inbox: First Earth Day reference

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Hanna Andersson, 4/10 — Earth Day Long Johns Sale Starts Today!
Hanna Andersson gives us our first reference to Earth Day, which is April 22. The apparel retailer takes the opportunity to tout its organic cotton and to talk about how it is Öko-Tex certified. What’s that? I had no idea, but thankfully they provided a link to an explanation. Environmental issues are really hot this year (pun intended) so I expect more retailers to try to jump on the bandwagon. For instance, in the Lands’ End email noted in the Scanner below, they mention that their canvas totes are a good replacement for grocery bags. That’s an angle that should resonate with some of its customers, especially this time of year when people are thinking more about how they can reduce, reuse and recycle while lowering their carbon footprint.



American Eagle Outfitters, 4/10 — Rewind. Summer rays got us dazed and confused. Buy one get one 50% off
This is a follow on to an email sent earlier in the day with the subject line “Mix, match, and go. Special buy one get one free at AE.” AE hadn’t intended to be as generous as the subject line indicated, as the body of the email said that the deal was buy one get one 50% off. So to explain which was right, they sent this email, which included an additional line under the postcard image explaining why this correction was sent. Some customers are probably a little miffed that the better offer got taken away from them. Perhaps to compensate, AE added the free shipping banner to this email; the first email didn’t have that offer.



Avon, 4/10 — FREE Delivery when you shop with an eRepresentative
Avon is apparently making a big push to get online shoppers to buy through an eRepresentative, perhaps due to pushback from Avon representatives over Web sales. Avon sent emails with the same subject line and essentially the same creative on April 6 and March 29 as well. If they keep sending virtually the same email week after week subscribers will start to opt out, so hopefully they’ll start mixing things up again very soon.



SUBJECTIVITY SCANNER:
Lands’ End, 4/10 — "Best overall. Best value." Canvas totes starting at just $15. [quoting a Wall Street Journal review]
Sephora, 4/10 — Gorgeous Gifts for Supermoms + Free Sample
MLB, 4/10 — Check out our virtual catalog plus get free shipping over $99
Banana Republic, 4/10 — Brighten up work with fresh new colors
KB Toys, 4/10 — Amazing Spring Sales + Free Spider-Man Figure
L.L. Bean, 4/10 — Ready for Spring--Showers and All [promoting rainwear]
Spiegel, 4/10 — How to look fabulous at the beach: stylish suits that trim as you swim!
Gap, 4/10 — Top Summer Trends: Be the First to Know
Nordstrom, 4/10 — The Updated Little Black Dress Bold-Color Bags

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