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  • August 15, 2007

AM Inbox: First Breast Cancer Awareness Month reference

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Office Depot, 8/14 — Back to School Savings
Office Depot gives us our first Breast Cancer Awareness Month reference. Last year, the first reference came on Sept. 26 from Red Envelope (see Season Finale: Breast Cancer Awareness Month).



Urban Outfitters, 8/14 — Broadway & Houston: Take an additional 50% off!
Because they required my zip code during their sign-up process, Urban Outfitters was able to send me this store-focused email. Nearly 18% of major retailers require zip codes from subscribers, according to the 2007 Retail Email Subscription Benchmark Study. Another 7% request the subscriber’s zip code. This is a great way to drive subscribers to their local store.



Banana Republic, 8/14 — The Fall Collection has arrived
Banana tells subscribers in this email that they’ve introduced $6 flat rate shipping. It appears that Gap has adopted the same rate, and Old Navy already offers $5 flat rate shipping.

SUBJECTIVITY SCANNER:
Bass Pro Shops, 8/14 — Labor Day Sale: Shop Over 200 Items
Art.com, 8/14 — Free Shipping + 3 Days Only = Back to School Savings
Barnes & Noble, 8/14 — This Week -- Back to School with SparkNotes, More
Kmart, 8/14 — Cool toys, hot electronics + back to school deals
Drs. Foster & Smith, 8/14 — 7 Steps To Dog Arthritis Care
Eddie Bauer, 8/14 — Take $20 Off - even on our brand new fall arrivals.
Coach, 8/14 — New Footwear: Boots, Flats and Pumps
Furniture.com, 8/14 — Midweek Madness - Free Delivery Plus 10% off your order!
Neiman Marcus, 8/14 — YVES SAINT LAURENT: Exclusive 100th anniversary handbag + FREE SHIPPING
FTD, 8/14 — FREE SHIPPING on Vera Wang Orchids Till Thursday!
TigerDirect, 8/14 — 1080p High-Def Deals from $799...They Won't Last

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