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  • June 26, 2009

AM Inbox: Firing off a list of benefits

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Urban Outfitters, 6/25 — URBAN IN YR MOBILE‏
Urban Outfitters announces that they’ve launched a mobile website. Two things that I like about this email: (1) I like how Urban Outfitters uses highlighting to create buttons. None of the other retailers I track does that, so it’s unique designwise. And (2) I like their use of bullets and short copy listed the benefits. Bullets are used much more in B2B marketing, but there are certainly opportunities for B2C marketers to use them. They make emails much more scannable.

Click to view this June 25, 2009 Urban Outfitters email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kmart, 6/25 — Free Shipping and Online Only Deals at the Pre-4th of July Sale‏
Abercrombie & Fitch, 6/25 — New looks for Back to School‏
SonyStyle, 6/25 — Free shipping on Sony products for all your Summer activities‏
Coldwater Creek, 6/25 — 25% off! Indulge in New Looks. Decadent details. Sweet value!
Gap, 6/25 — Don't Miss Our New Arrivals. Plus, Last Chance to Get 20% Off Sale.‏
Bloomingdale’s, 6/25 — What Every Man Must Have‏

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