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  • August 1, 2011

AM Inbox: Facebook comments are just like product reviews

>>Retail Email Guide to the Holiday Season 2011: Download the 51-page report for free now.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

J. Jill, 7/29 — Our Facebook fans give Wearever rave reviews! Plus, take 15% off.
Facebook comments and tweets on Twitter are an extension of your product reviews. J. Jill recognizes this and uses comments from their Facebook fans just as they would a product review in this email. The illustrations were cute and casual, although I didn’t like how the trail left the confines of the email, since your eye naturally follows the trail.

Click to view this July 29, 2011 J. Jill email full-sized

Brookstone, 7/29 — SAVE 20% Bigger, Better, Stronger…
I’m always confused by and suspicious of retailers that announce that they’ve improved their website and then don’t tell you how. Brookstone is in that camp, telling subscribers in this email only that their website is “bigger, better, stronger”—whatever that means. While retailers sometimes resort to such vagueness in secondary messaging about website relaunches, this email was focused on the relaunch. Check out the Website Relaunches tag to see much better examples of website relaunch emails.

Click to view this July 29, 2011 Brookstone email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Lands’ End, 7/28 — I'll take "Things You Take to the Beach" for Up to 65% Off, Alex.
J. Jill, 7/30 — New arrivals + SALE + a new JJILL.COM = one great weekend!
Linens ’n Things, 7/31 — Introducing Wedding on LNT.com
Urban Outfitters, 7/30 — Urban Outfitters & Levi's Present: Bike Shop
Lowe’s, 7/31 — Choose the Coat You Crave -- Now Buy Paint Online & Pick Up In Store
Montgomery Ward, 7/28 — Welcome Home (makeover ideas inside)
Bluefly, 7/28 — Luxe, be a Lady Tonight
Yoox, 7/29 — Polka Dot Style - in collaboration with Vogue.it
Drs. Foster & Smith, 7/30 — Read the NEW Kid's Story in the Learning Center
Linens ’n Things, 7/28 — Vornado Fan Deals: Beat the Heat!
Orvis, 7/29 — Stay cool and comfortable - 21 Tencel styles for women and men.
Ross-Simons, 7/29 — Christmas in July! EXTRA 25% Off Closeouts - Let the Giving Begin
HP, 7/31 — How to Rule the Campus Quad
eBags, 7/28 — Campus Style Guide: 25% Off Our Fall Favorites
J&R, 7/28 — Back To School Essentials: Everything You Need for the Classroom or Dorm Room
Buy.com, 7/31 — Back to School Style 101: Get the HOTTEST LOOKS for LESS
Sam’s Club, 7/29 — Instant Savings on Back to College Essentials
Dell, 7/28 — 4 Days Only. Special Back to School Savings.
The Company Store, 7/28 — Check Out Our Fall Preview Sale!
Alloy, 7/28 — See What's New For Fall. Plus, 20% Off All Jeans & FREE SHIPPING.
Urban Outfitters, 7/29 — First Look: Fall Shoes
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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