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  • July 19, 2006

AM Inbox: Eye-catching animation

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Lands' End, 7/18, 1 pm — The Backpack that Lights Up
We’ve been tracking retailers’ use of animation in their emails over the past month and we’ve seen a few nifty implementations, but this is one of the niftiest. Lands' End uses a bit of animation to show how the lights on its new Cool Blue line of backpacks blink. It’s a nice bit of product demonstration. Further down in the email, the retailer promotes its full line of backpacks and also plugs its school uniforms.

LandsEnd uses animation to make the lights blink on its Cool Blue backpack

Bed Bath & Beyond, 7/18, 12 pm — Bed Bath & Beyond: Shop for College
In addition to promoting a number of back-to-school items in its email, Bed Bath provides some helpful tools and tips under the headings of “Decorating Ideas,” “Checklist,” “College Store Locator” and “Survival 101.” The Checklist mirrors the one that it gives to its wedding registry users; it’s a nice reuse of an existing tool. Rather that forcing parents and students to put in the address of their school to find nearby stores, the college store locator allows you to select a state and then select from a list of colleges in that state to find a conveniently located store. Survival 101 provides advice on an array of topics, and includes information from the National Women’s Health Resource Center, Kaplan and MasterCard.

BedBathandBeyond provides a back-to-school checklist and other tools

SUBJECTIVITY SCANNER:
Sports Authority, 7/19, 6 am — Friends and Family Coupon - 25% OFF any Single Item!
Bluefly, 7/19, 4 am — Exclusive First Look: New Fall Cashmere - Up to 55% off
Gloss, 7/19, 2 am — Summer Skin: Bare It, Bronze It, Protect It
CompUSA, 7/18, 11 pm — Get All of Your Back to School Needs from Sony at CompUSA
RedEnvelope, 7/18, 12 pm — Hot Summer Sale - more gifts just added.
Impromptu Gourmet, 7/18, 3 pm — 3rd Annual Storewide Summer Sale

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