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Welcome to the Oracle Modern Marketing Blog:
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  • November 13, 2009

AM Inbox: Every snowflake is unique

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Northern Tool, 11/12 — Free Gift Card + Over 2,300 Products On Sale‏
Last December, fellow Smith-Harmonites Lisa Harmon and Alex Madison wrote a fun blog post about all the different renderings of snowflakes in email creatives. One of my favorites last year was from Sony, which created snowflakes from electronics devices like cameras and candy like candy canes. So far this year, the tool-flakes in this Northern Tool email are at the top of my list of favorites. Plus, the bow made from the tie-down is genius. Delight lives in small details like these.

Click to view this Nov. 12, 2009 Northern Tool email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Walgreens, 11/12 — Give Thanks with 75 Prints for $9.99 + 20% OFF Photo Gifts‏
Ralph Lauren, 11/12 — The Perfect Gift: New Styles From The Create Your Own Collection‏
Sony, 11/12 — Give great gifts Popular Picks + FREE SHIPPING‏
Barnes & Noble, 11/12 — Save up to 45% in our Holiday Gift Guide‏
Lillian Vernon, 11/12 — Give Your Kids the Perfect Toy this Christmas!
Norm Thompson, 11/12 — Announcing our Holiday Sweepstakes!‏
Diamond.com, 11/12 — Save 20% on our White Diamond Christmas Collection Plus Free Shipping‏
Home Depot, 11/12 — Free Shipping for the Holidays!
Toys “R” Us, 11/12 — Get a Wii for Only $99.99 – 3 Days Only!

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