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  • July 11, 2007

AM Inbox: Even text emails have rendering problems

>>EEC-EMC Merger. Visit the EEC’s Voice of Email blog for more on why the deal was done and what it means.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

TigerDirect, 7/10 — FREE 2gb USB Flash Drive w/ PC Protection from CA
I’m personally not a big fan of text-only retail emails. So much of shopping is visual that I feel that it just can’t be replicated effectively with text. There’s a reason you don’t see text-only catalogs and newspaper ads by retailers. Anyway, if you are compelled to send text-only emails, you certainly want to make it as easy to read as possible. In this email, TigerDirect uses equal signs to create an opening banner that would show up well in preview panes. However, the email is littered with line returns that make the text difficult to read. Even if you’re just sending text, this shows that you need to do a pre-flight preview to make sure that it’s rendering as intended.

KB Toys, 7/10 — Christmas in July - Up to 50% Off
Gap, 7/10 — New (PRODUCT) RED(TM) Styles Are Here
Drs. Foster & Smith, 7/10 — Dog Travel Sale
Bass Pro Shops, 7/10 — Shop Our Customer Top Rated Products
Dell, 7/10 — One-Day Special - Save up to $219 on Select New Inspiron PCs
Avon, 7/10 — Our #1 Wrinkle Treatment now NEW & Improved + FREE Shipping
Blair, 7/10 — Our biggest clearance sale ever
Crutchfield, 7/10 — Save up to $200 on Infinity & Mirage home speakers

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