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  • March 8, 2011

AM Inbox: Even footers deserve makeovers

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sports Authority, 3/4 — From The Backyard To The Big Leagues - Sports Authority Has Everything You Need‏
Sports Authority has redesigned their footers so that they’re much, much easier to navigate. The biggest change that they moved all their offer exclusions—which were extremely lengthy on occasion—to their website. Other positive changes included introducing subheads to aid navigation, left-justifying the footer text, and not using “click here” for any of their link text. Here’s the new footer copy (left) and the previous footer style from a Feb. 21 email:

Click to view this Mar. 4, 2011 Sports Authority email full-sized Click to view this Feb. 21, 2011 Sports Authority email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
AbeBooks, 3/4 — The Avid Reader: From Binding to Box Office‏
Victoria’s Secret, 3/5 — This St. Patrick's Day, Get Lucky...
NFLshop, 3/6 — Go Green - Get New York Giants St. Patrick's Day Gear!‏
Kmart, 3/4 — Shhh...Only subscribers get free shipping on orders over $50.‏
J. Jill, 3/4 — Ready for spring color? Shop now & take $20 off!‏
Oriental Trading, 3/4 — Spend less on spring toys + get FREE shipping‏
Spiegel, 3/6 — Dramatic NEW Looks For Spring Paired with Ponte Knit!
eBags, 3/6 — Spring Travel Essentials Up to 70% Off!
Costco, 3/4 — Weddings by Costco. Find out how Costco can help with your special day!
Buy.com, 3/6 — Did You Know We Sell Wine?
Chadwicks, 3/4 — We have your answers!‏
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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