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  • June 18, 2012

AM Inbox: Erasing your mistakes, sort of

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

OfficeMax, 6/15 — Last 2 Days to Save 20% + First Look at June 10 Ad
It appears that OfficeMax accidently re-sent the email they sent on June 8. To mitigate the confusion, later in the day they replaced all the images in the primary message block to convey an apology. That was a smart way of limiting the damage caused by the mis-send.

June 15, 2012 OfficeMax email

OfficeMax, 6/16 — Our Apologies
However, apparently there was still enough confusion that OfficeMax felt the need to follow up with a more formal apology email.

June 16, 2012 OfficeMax email




Sephora, 6/15 — Obsessed
Sephora uses photo booth-style photo series to inject tons of personality and fun into this “staff picks” email. Each recommendation is its own screen-sized message block.

June 15, 2012 Sephora email

REI, 6/15 — REI News: Backpacking
REI had been sending a separate monthly email promoting events and educational sessions at subscribers’ local store, but it looks like they’ve rolled that local event information into their monthly newsletter using dynamic content.

June 15, 2012 REI email

Norm Thompson, 6/17 — A quick question for you. And a gift to follow.‏
Birthday emails are highly effective triggered emails. To expand the reach of theirs, Norm Thompson is doing some progressive profiling, asking subscribers for their birthdays and names.

June 17, 2012 Norm Thompson email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kmart, 6/15 — Some fatherly advice: Grab everything for Dad at Kmart – Buy online, pick up in store
Lowe’s, 6/15 — You Got a Dad. We Got Gifts. Coincidence?
Home Depot, 6/16 — 1 Day Left -- Last-Minute Gifts for Dad
Williams-Sonoma, 6/16 — Send an eGift Card to Dad
Coach, 6/16 — Need a Father's Day Gift for Tomorrow?
Bed Bath & Beyond, 6/15 — Hurry! Your 20% OFF online offer will expire soon. Start the new school year fresh.‏
Sony, 6/17 — SPECIAL OFFER For College Students And Faculty | FREE PlayStation System with Select VAIO PCs‏
Lands’ End, 6/17 — Extra summer? Can't do it. Extra Summer Sale? Yup!
Sears, 6/15 — Now, a sure fix is within reach! Up to 50% off mechanic's tool sets & tool storage
Art.com, 6/16 — Get Inspired - New Site June 25th
Coldwater Creek, 6/16 — New! Art Series Tees + 25% off + SALE
J. Crew, 6/16 — How to survive wedding season
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