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  • February 16, 2008

AM Inbox: Encouraging multichannel engagement

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

Office Depot, 2/12 — Hot Furniture Deals + $15 Off $75
Office Depot is using their email program to tell customers about their mobile channel. While email is clearly a tremendously popular communications channel, some customers will prefer others or at least want to explore them. Blogs, RSS, mobile, social networks—all are channels that you should be promoting at least occasionally via email. I suspect that just as customers spend more when shopping via multiple channels (web, stores, catalogs, etc.), their engagement is significantly higher when they are engaged via multiple digital channels as well.

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Linens ’n Things, 2/11 — In Store 20% Total Savings Event Starts Now
Linens ’n Things gives us our first Presidents’ Day reference.

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Blair, 2/12 — Play our Valentine game and win!
Blair uses an animated gif to illustrate how their Valentine’s Day game works. It’s an innovative use of animation that I haven’t seen any time recently.

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Here’s the animated portion of that email:


Ralph Lauren, 2/14 — Explore Our New Site & Shop Purple Label - The Ultimate Luxury
Ralph Lauren announces that they’ve relaunched their website.

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Alibris U.K., 2/10 — Book lover, turn your stacks of books into stacks of cash!
It would appear that Alibris had a mix up with their U.K. list as this email was sent to me with the sender line “Alibris U.K.” instead of their usual “Alibris Books.” It also came from a different sender address.

1-800-Flowers, 2/12 — Save $10 + we値l hand-deliver your Valentines Flowers!
1-800-Flowers, 2/13 — I値l send a Valentine when dogs grow wings...

Yep, those are Chinese characters in the subject lines. Can’t say I’ve ever seen that before.

SUBJECTIVITY SCANNER:
Macy’s, 2/13 — Wow! Free Shipping + extra 15% off at the Presidents' Day Sale!
Bluefly, 2/14 — EXTRA 20% OFF - Presidents' Day Sale - It's Time For Something New
Ann Taylor, 2/14 — Starts Today! Presidents' Day Sale: Up to 70% OFF!
J. Jill, 2/14 — Celebrate Presidents' Day: save an additional 25% on already-reduced items
Ralph Lauren, 2/9 — Straight From New York: View The Fall 2008 Runway Show
Neiman Marcus, 2/12 — NM 101: Global Trend plus EXCLUSIVE VIDEO
Chadwick’s, 2/14 — Take our heart this Valentine's Day-It's FREE!
Petco, 2/14 — PETCO Happy Valentine's Day! Free Shipping at PETCO.com!
Brookstone, 2/11 — Valentine’s Day Gifts to Fall in Love with!
Sharper Image, 2/11 — Share the Love with $20 OFF.
Circuit City, 2/11 — Valentine Deals of the Day--sweet savings just in time!
J. Crew, 2/11 — Free shipping: XOXOXO
Coldwater Creek, 2/11 — Ready for fun? Shop spring's feminine, flirty dresses
Lands’ End, 2/10 — Spring has arrived! (Just add crocuses.)
Barnes & Noble, 2/14 — Sale -- Up to 40% Off Hundreds of Oscar-Winning Films
MLB, 2/12 — Get ready for Spring Training - take 15% off all BP Jerseys and Caps.
Nordstrom, 2/12 — Introducing The Denim Lounge: Joe's Jeans, 7 For All Mankind & More
Petco, 2/10 — PETCO Sit....good dog! 20% Off at PETCO.com [promoting training and behavior products]

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