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  • November 25, 2010

AM Inbox: Elves Unite against boring emails

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Crate & Barrel, 11/23 — Free shipping on entire order* from our kids company!
At Smith-Harmon, one of our five Guiding Principles is delight. This Crate & Barrel emails from sister company The Land of Nod totally exemplifies the delight we aspire to bring to our clients’ subscribers. Besides the fun Elves Unite emblem, the email really showcases inspired copywriting. It’s short, fun and it stays in character all the way to the exclusions. The email also has a social media tie-in by including the ElvesUnite Twitter handle. They aren’t getting many followers, perhaps in part because they didn’t link to the Twitter stream.

Click to view this Nov. 23, 2010 Crate & Barrel email full-sized

TigerDirect, 11/23 — Pink Friday Pre-release: 15.6" 4GB HDMI Laptop $399...New 32" HDTV $269...24" ViewSonic LED $179...2TB Ext HD $99...$99 Color Laser‏
TigerDirect is one of the first to release “100% guaranteed” Black Friday deals. Expect many more on Thanksgiving Day.

Click to view this Nov. 23, 2010 TigerDirect email full-sized

J. Jill, 11/23 — Introducing the J. Jill e-gift card!
In this email, J. Jill announces the availability of their e-gift card, but at this point in the holiday season they might have been better off dedicating their primary message to something else and building awareness for their e-gift card offering through secondary messaging. After all, e-gift cards are most popular as a last-minute gift option, with email messaging most effective two to three days before Christmas.

Click to view this Nov. 23, 2010 J. Jill email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Newegg, 11/23 — BLACK FRIDAY DEAL LEAK - Only 1 DAY until our biggest sale of the year begins!
Musician’s Friend, 11/23 — Musician's Friend: Early Black Friday Deals All Week Long!
JC Whitney, 11/23 — Get A Sneak Peek At Black Friday + Free Shipping!‏
Office Depot, 11/23 — Sneak Peek: Black Friday & Saturday Deals‏
Dick’s Sporting Goods, 11/23 — Take 20% Off a Single Item in Our Pre-Black Friday Savings Event!
Macy’s, 11/23 — Thanksgiving Sale: Black Friday Specials Preview + Free Shipping!
Eddie Bauer, 11/23 — Thanksgiving Sale 3 Days Only! Gifts From $9.99 - Beat the Black Friday Rush‏
REI, 11/23 — Winter Sale + Friday Early Birds Get a Free Gift Card at REI Stores‏
Williams-Sonoma, 11/23 — Holiday Gifts for Food Lovers - Croissants, Panini & More‏
Neiman Marcus, 11/23 — The Legend: 50 years of unforgettable HIS & HER gifts‏
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