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  • November 4, 2008

AM Inbox: Election-themed emails

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Blair, 11/1 — Save with 20% off our election winners and 99¢ per item shipping
A number of retailers have used an election theme in their emails in recent weeks, including Bluefly, Dick’s Sporting Goods, Gap, Nascar and Road Runner Sports. Here are a couple more: In this email, Blair equates their product rates with an election, giving them another opportunity to tout their top-rated products.

Click to view this Nov. 1 Blair email larger

Lands’ End, 11/2 — Free Shipping gets our vote - no minimum order
And in this email, Lands’ End has a little fun and announces that they’ve voted for free shipping. It’s not deep, but the little mock political disclaimer at the bottom is cute. (However, I do wonder if the blue background color is supposed to be a subliminal vote for Obama.)

Click to view this Nov. 2 Lands’ End email larger

Toys “R” Us, 11/2 — Super Deals on iCarly, Guitar Hero, iPods and more!
Toys “R” Us has replaced the “Store Locator” link in their navigation bar with a “Want It Today?” link. The new program allows you to locate products in local stores, although it doesn’t have store staff put the product aside for you. But the “Want It Today?” program is certainly a first step toward a “Buy online, pick up in store” program later on. But the real missed opportunity for this rollout was that they didn’t geo-segment the new nav bar addition, since the new program is only up in running in a few cities. Toys “R” Us doesn’t ask for subscribers’ zip codes when they sign up. If they had, they’d have known that I live in New York, where their program isn’t live yet. Having that “Store Locator” link back would be more useful to me.

Click to view this Nov. 2 Toys R Us email larger

DisneyShopping, 10/31 — Introducing the NEW DisneyShopping.com!
After introducing a new header and nav bar for their emails last week to match their new website design (see Oct. 30 AM Inbox), they’ve now officially announced the new website to subscribers—just in time for the holidays. This email gives you a glance at the new website and succinctly outlines some of the changes.

Click to view this Oct. 31 DisneyShopping email larger

AbeBooks, 10/31 — The Avid Reader: Books Celebrating the Brightest Brief Stars
They didn’t mention Halloween, but it seemed apt that AbeBooks would pick Oct. 31 to celebrate those that had died young. From musicians Otis Redding and Janis Joplin, to literary figures Sylvia Plath and Anne Frank, to athletes Terry Fox and Pat Tillman—this email covered a huge range of stars and included details about their lives, their cause of death and links to biographies about them. I spent several minutes reading it over. Very sticky material.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Nascar, 10/31 — Decision '08 - Choose Your Deal and Save Now
Petco, 11/2 — PETCO / The Votes Are In + Email Subscriber Exclusive!
Road Runner Sports, 10/31 — Which offer has your vote? Elect to SAVE...
RadioShack, 11/1 — Find Holiday Hits Early
Target, 11/2 — Holiday Free Shipping Kickoff: Free shipping on 50,000+ select items in toys, electronics and more.
Frederick’s of Hollywood, 10/31 — 100+ new holiday styles + $40 off your order.
Sam’s Club, 10/31 — This year, give the gift of Membership
Circuit City, 11/2 — Save now on holiday gifts they'll love--Wii bundles, iPods & more
KB Toys, 11/2 — See the Top Toys in Our 2008 Holiday Toy Guide
Hallmark, 11/2 — Get in the spirit of the season at Holiday Open House
Bluefly, 10/31 — BOO! Extra 10% Off Everything - Today Only
Norm Thompson, 10/31 — Save up to 83% + ship for $4.95. Happy Halloween!
Ross-Simons, 10/31 — No Tricks, Just Treats - Sweet Deals from our Estate Collection at 20% Off
Walgreens, 10/31 — Happy Halloween: 20 Free 4x6 Prints, Photo Contests + More
Spiegel, 10/31 — A Special Treat For You This Halloween...
Walgreens, 11/1 — Friendly Reminder: Flu Shots Now Available at Walgreens

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