X

Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • January 16, 2008

AM Inbox: Eco-friendly retail movement gaining a little momentum

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Crate & Barrel, 1/15 — Easy kitchen organization ideas
In my Blog Action Day post last year, I was critical of retailers for ignoring the eco-friendly trend in their email marketing. Since then, I’m happy to report that I’ve seen a significant increase emails referencing eco-friendly products, like this email from Crate & Barrel, which mentions the earth-friendliness of bamboo. In recent months Norm Thompson and Brookstone have also touted the benefits of bamboo, which can be spun into fiber for towels and sheets as well. The absolute number of eco-friendly references is still pretty small, but the growth is a sign that Earth Day (Apr. 22) may be more than a blip this year.

Click to view larger

Office Depot, 1/15 — eXtreme Savings + HP Week
Mixed in with all the New Year’s emails, there have been a handful of back-to-school and back-to-business emails, like this one from Office Depot. On the back-to-school front, Barnes & Noble sent an email yesterday promoting text books to the back-to-college crowd.

Click to view larger

SUBJECTIVITY SCANNER:
Hanna Andersson, 1/15 — Our New Valentine Shop, Plus Why Wait Savings!
RedEnvelope, 1/15 — Winter Sale Ends Monday + Valentine's Day Preview
Diamond.com, 1/15 — Precious Hearts! Save an Extra 20% plus FREE Shipping.
Road Runner Sports, 1/15 — Kickstart '08 with 30% OFF Running Shoes!
Walgreens, 1/15 — Save $5 on Orders of $20.08 or More
Crutchfield, 1/15 — Get the full game experience: HDTV plus high-impact sound
Oriental Trading, 1/15 — Experience Mardi Gras fun & get free shipping
Eddie Bauer, 1/15 — Dreaming of spring? New arrivals are here!
Ralph Lauren, 1/15 — First Look At Spring Styles For Men And Women
DisneyShopping, 1/15 — Wow! Hundreds of New Arrivals from Disney Store!
Dell, 1/15 — Days of Deals Starts Today - Up to $500 in Savings
Sephora, 1/15 — Flawless skin is in. Get it!
L.L. Bean, 1/15 — Made in Maine, Preferred by Dogs Everywhere [promoting dog bed sets]
Banana Republic, 1/15 — The Urban Must-Have: A Chic Trouser
Backcountry.com, 1/15 — Backcountry.com's Top 10 Picks - Touring Gear
Nascar, 1/15 — NASCAR.com Superstore - Free Mini-Atlas when you spend $50

_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.