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  • December 5, 2007

AM Inbox: Echo Monday #1 weaker than Cyber Monday

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Ross-Simons, 12/3 — Save 20% + FREE SHIPPING. 2 Days Only - Cyber Sale!
Ross-Simons was one of several retailers looking to echo the success of Cyber Monday yesterday. While Ross-Simons’ sale was actually a two-day event, Sharper Image, ShopNBC, DisneyShopping, Sears and Bluefly all had one-day sales—some of them online-only. Overall this Monday was significantly weaker than Cyber Monday, although it will still likely be the high mark for this week. Yesterday 52% of major online retailers sent at least one promotional email, compared to 68% on Cyber Monday (see Alert: Retailers power Cyber Monday sales push with record email marketing volume).

Tiffany, 12/3 — Please Order By December 4 For Hanukah Delivery
Happy Hanukkah, everyone. Retailers have traditionally paid very little attention to Hanukkah, sending only a handful (if that) of emails that mention the Jewish holiday even in passing. Although this Tiffany email includes only a secondary item about Hahukkah in the body of the email, it’s the only email I’ve seen this year that mentioned the holiday in the subject line—and there were no emails that mentioned it in a subject line last year. Harry & David and FTD also mentioned Hanukkah in their newsletter yesterday.

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Norm Thompson, 12/3 — You choose: 20% off or FREE SHIP! 3 days only.
Everyone likes to have a choice but I’m not bullish on making your customers do the math to figure out which is a better deal for them. Shopping shouldn’t be work—and people suck at math.

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SUBJECTIVITY SCANNER:
Sharper Image, 12/3 — Monday-Only Specials: Save up to 40%!
ShopNBC, 12/3 — $25 Off from ShopNBC Monday Only
DisneyShopping, 12/3 — Magical 24-Hour Sale Plus Take an Extra $30 Off
Sears, 12/3 — Online only specials - save up to 60% NOW
Bluefly, 12/3 — EXTRA 10% OFF all Bluefly starting NOW...How fast can you click?
Fingerhut, 12/3 — 12 Days of Specials at Fingerhut.com
NFLshop, 12/3 — NFLShop.com - A New Deal Every Day Until 12/11
RedEnvelope, 12/3 — Santa has elves -- we have specials
Crate & Barrel, 12/3 — Take the chill off with Free Shipping
Art.com, 12/3 — Your Secret Santa Gift: $50
RadioShack, 12/3 — Do Stuff for the Holidays with RadioShack.
Ralph Lauren, 12/3 — Holiday’s Hottest Polo, Plus Friends & Family Event
HPshopping, 12/3 — HP's Most Popular Gifts for the Holidays
Home Depot, 12/3 — The Perfect Gift For Every Budget!
Gap, 12/3 — Treat Yourself: New Denim for the Holidays
Nordstrom, 12/3 — Crave-Worthy Coats FREE SHIPPING (Details Inside)
Ann Taylor, 12/3 — Gift of the Day: Cashmere, Buy One Receive One 50% Off + Free Shipping
Orvis, 12/3 — FREE Watch + Save up to 70% on great gifts now. Why wait?

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