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  • April 22, 2008

AM Inbox: Earth Day promotions begin in earnest

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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

Home Depot, 4/21 — Celebrate Earth Day and Save
Home Depot has a wealth of eco-friendly products to promote—from Energy Star appliances and fantastic n:vision CFL bulbs to composting and gardening supplies—and highlights many of those options well in this email. In addition to also offering some advice, Home Depot includes what is essentially a lottery around the CFL bulbs and even makes a play for tax refunds.

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Banana Republic, 4/21 — Shop during earth week--we'll donate 1% to conserve green spaces
Don’t really sell any eco-friendly products? You can still show your dedication to the planet by following Banana Republic’s lead and donating a portion of sales to a eco-friendly charity and holding store events.

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Chadwick’s of Boston, 4/21 — Marathon Special! 26% off your ENTIRE order – 2 days only!
Chadwick’s has changed their sender name to “Chadwick’s of Boston.” The timing of the change is interesting since this email references the Boston Marathon. But the problem here is that the “Chadwick’s of Boston” branding isn’t in sync with their website branding, which remains “Chadwick’s.”

SUBJECTIVITY SCANNER:
eBags, 4/20 — Earth Day at eBags: 3 things you can do + EXTRA savings
Cooking.com, 4/21 — Earth-Friendly Recipes: Smart Seafood, Local Ingredients, Garden Herbs
Buy.com, 4/21 — iPod w/ Video = $99.99, microSD Card = $10.95, Celebrate Earth Day,..
Lillian Vernon, 4/21 — Show Mom You Remembered with These Great Gifts
Wal-Mart, 4/21 — For Mom...With Love
Norm Thompson, 4/21 — Everybody wants 'em - Crocs and Baggallini! Think Mom's Day.
Harry & David, 4/21 — FREE Chocolates for Mother's Day with your purchase!
DisneyShopping, 4/21 — Personalized Gifts for Mom + FREE Shipping
NFLshop, 4/21 — Pre-Order Your Team's #1 Pick Jersey + Gifts For Mom
Old Navy, 4/21 — The Road Trip Collection for Women, Plus Jellies are Back!
Ann Taylor, 4/21 — A Treat for Petites: 30% OFF! In Stores and Online
Urban Outfitters, 4/21 — Get a...

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