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  • May 7, 2008

AM Inbox: Don't make me file a restraining order

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

Neiman Marcus, 5/6 — Just a few hours left! PRIVATE SALE - TODAY ONLY + FREE SHIPPING
This is the last of three emails Neiman Marcus sent yesterday to remind subscribers about their private sale. Overkill? I think so. Neiman does these last minute reminders pretty regularly, but normally they restrain themselves and only send one. Neiman hasn’t sent three emails in a single day since late December when they did it on consecutive days during a week that they sent 15 emails—that’s more than two per day on average! I really like the style and content of Neiman’s emails, but their high frequency—they send more email than any other retailer I track—makes me seriously question whether they’re taking a lifetime value approach to their email marketing. As a Forrester Research study suggests, marketers that oversend significantly could be diminishing customer value by increasing customer attrition and decreasing annual customer value. So their email marketing program could actually be losing them money.

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Harry & David, 5/6 — SAVE up to 25% on last-minute specials - there's still time to delight your significant Mother!
This subject line made me shutter. The incestuous pun on “significant other” just made my skin crawl. So very, very wrong.

SUBJECTIVITY SCANNER:
Kmart, 5/6 — Still Need a Gift for Mom? Save Big at Kmart
EB Games, 5/6 — EB Games News: Gifts for Mom, Savings for You
Dell, 5/6 — Save up to $500 on the Perfect Mother's Day Gift from Dell
Newegg, 5/6 — 24 Hour Sale and Last Chance Mother's Day Specials!
RedEnvelope, 5/6 — 10 ways to send Mom your love with plants and flowers
Blair, 5/6 — Special savings just in time for Mother's Day
Cooking.com, 5/6 — Recipes for Moms: Kid Favorites, No-Cook Dinners, Mom's Day Menus
Backcountry.com, 5/6 — Gear up for Memorial Day Weekend
Gap, 5/6 — Be the First to Know: New Styles Are Here
Oriental Trading, 5/6 — Play away the summer days + get free shipping

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