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  • July 12, 2007

AM Inbox: Don’t let partners hurt your reputation

>>EEC-EMC Merger: Visit the EEC’s Voice of Email blog for more on why the deal was done and what it means.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

VisionDirect, 7/11 — Get 15% off contacts and free shipping
This is a fine reengagement email—the only problem is I’ve never shopped with VisionDirect or signed up for their newsletter. However, I do have a relationship with Drugstore.com, which powers VisionDirect’s ecommerce. So what this tells me is that Drugstore.com violated my privacy by sharing my address with VisionDirect, who then used it in a way that makes them look foolish and Drugstore.com irresponsible. A wiser way to have exposed Drugstore.com subscribers to VisionDirect would have been to highlight the partnership in one of Drugstore.com’s regular emails.



Hanna Andersson, 7/10 — Our Popular Backpacks Are Here - Still Just $28!
This is a really cute take on those children’s books where they put pictures in the place of words. Creative yet simple. A standout piece that knows its audience.



Impromptu Gourmet, 7/11 — Last chance! Free Vegetable Lasagna Roulade
At first I thought this was a really late 4th of July email, but it appears to actually be a Bastille Day email, although they don’t mention the holiday by name. In case you forgot to mark your calendar, Bastille Day is coming up on July 14.



SUBJECTIVITY SCANNER:
Ralph Lauren, 7/11 — Just In: Official US Open Styles with Free Shipping
CB2, 7/11 — Our new fall catalog's here
DisneyShopping, 7/11 — Just Arrived! Hundreds of Great New Selections
Alloy, 7/11 — take 15% off your order + all NEW styles!
Neiman Marcus, 7/11 — Free Shipping + CHLOÉ spices up your fall wardrobe
Williams-Sonoma, 7/11 — The Best of Summer: Homemade Ice Cream
Harry & David, 7/11 — Last Chance for Cherries – the ultimate summer gift!
ShopPBS, 7/10 — Save 15% on our Best Selling Titles of 2007!
Brookstone, 7/11 — Shop for exciting ways to keep cool this summer!
Northern Tool, 7/11 — Chad, Hurry, Free Shipping On UPS Orders Over $149 Ends Soon

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