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  • January 7, 2011

AM Inbox: Don't forget the email design lessons of the holidays

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Frederick’s of Hollywood, 1/5 — 20% off the sexiest babydolls, hot new lingerie + free shipping.
During the holiday season, retailers used holiday-themed header designs, seasonal navigation bars or links, countdowns, gift services footers and other tactics to indicate to subscribers that it was time to shop for gifts. All of these tactics can be applied to other holidays as well. In this email, Frederick’s of Hollywood includes a “Valentines” link in their navigation bar to promote their Valentine’s Day collection. Determine the design elements that performed for you during the holiday season and extend those to other selling seasons.

Click to view this Jan. 5, 2011 Frederick’s of Hollywood email full-sized

Sony, 1/5 — CES 2011 EXCLUSIVE Be the first to see NEW PRODUCTS From Sony‏
For the fourth year running, Sony has sent an email dedicated to CES and the new products that they’re debuting at the show. These emails give an editorial/news angle to promotional content. Clearly this approach is performing for them since they continue to send these emails year after year. See the Jan. 8, 2010 AM Inbox for examples of their other CES-focused emails.

Click to view this Jan. 5, 2011 Sony email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kohl’s, 1/5 — Join the Fight Against Breast Cancer. New Merchandise from Dana Buchman.
Sephora, 1/5 — Beauty Insiders only: New Year's gifts‏
Bluefly, 1/5 — New Year, New Dress! (hundreds of new 'cubicle-chic' styles)‏
Saks Fifth Avenue, 1/5 — Polo Ralph Lauren new arrivals for him‏
Orvis, 1/5 — Stay warm in the heart of winter - gloves, scarves, hats, and more.
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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