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  • July 22, 2009

AM Inbox: Does your email program have a soundtrack?

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Abercrombie & Fitch, 7/21 — Rock-out to your favorite A&F Tunes‏
For some retailers, music is an integral part of their store brand. With this email, Abercrombie & Fitch looks to bring some of their music to their email subscribers. While the design is boring and far from optimized, it’s goal is a good one—emotional engagement through music. Sephora, Urban Outfitters and Wal-Mart have also offered free music downloads in recent months.

Click to view this July 21, 2009 Abercrombie & Fitch email full-sized

Neiman Marcus, 7/21 — Invitation-Only Two-Hour EVENT STARTS 11:30 AM CT! + Free online shipping at ANY PRICE‏
If you send several different kinds of email as part of our program, don’t force your subscribers who dislike one of them to have to decide between continuing to receive that email and dumping you all together. Neiman Marcus has been sending these 2-hour lunchtime deal emails—which they call NM Dash—since the spring. While it would have perhaps been nice to announce the new emails and give folks a chance to opt-in, at least they give subscribers the ability in the footer to opt out of these NM Dash emails while continuing to receive their other emails. However, they could take the extra step of adding these emails to their selection of options in their preference center, which also allows subscribers to opt-down, reducing the number of emails they receive each week.

Click to view this July 21, 2009 Neiman Marcus email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Blair, 7/21 — Merry Christmas in July! Shop with Free shipping.
Toys “R” Us, 7/21 — Save 20% or More with Christmas in July Coupons! One Day Only, July 22nd
eBags, 7/21 — Back to School savings: up to 70% off‏
Kmart, 7/21 — Rockin' Back to School Deals - Up to 30% Off‏
Dell, 7/21 — For a Limited Time: Get Great Back-to-School Deals from Dell‏
Sony, 7/21 — Save up to $250 on Back To School Bundles‏
Sports Authority, 7/21 — New Season, New Gear - Football Equipment on Sale!
Spiegel, 7/21 — Featured on the TODAY SHOW! Our Most Flattering Dress in YOUR Signature Style, Now from ONLY $39!‏

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