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  • December 17, 2010

AM Inbox: Diamond.com returns with new site and email design

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Diamond.com, 12/16 — It's Finally Here - Discover the New Diamond.com‏
After two months of not emailing their subscribers, Diamond.com returns with a new site and new email design. The email is short on explanation—most critically about what’s new, besides the striking cosmetic changes. It’s hard to say definitively from just this one email, but it looks like Diamond.com is trying to take their brand image upmarket a little with the emphasis on a single hero image instead of the big product grid that dominated their previous email design. Here’s the new design (left) and the previous design from an Oct. 14 email:

Click to view this Dec. 16, 2010 Diamond.com email full-sized Click to view this Oct. 14, 2010 Diamond.com email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Orvis, 12/16 — Shop by 11:59 p.m. (EST) TONIGHT - for guaranteed Christmas delivery via standard delivery.‏
J&R, 12/16 — Holiday Savings for TV & Movie Buffs… Hurry 8 Shipping Days Until Christmas!‏
Petco, 12/16 — PETCO FREE Standard Shipping Deadline EXTENDED. Plus, 20% Off Sitewide!
Home Depot, 12/16 — Gift Cards + Last Chance for Free Shipping in Time for Christmas‏
Neiman Marcus, 12/16 — CASHMERE SALE: Save as much as 65% off + Free RUSH delivery‏
Musician’s Friend, 12/16 — Musician's Friend: Last-Minute Gifts Ship Free & Arrive On-Time - Guaranteed!
Brookstone, 12/16 — Oops! Forgot to get someone a gift?
Cooking.com, 12/16 — You Voted: Top 5 YUMMIEST Holiday Cookies‏
GameStop, 12/16 — Outshine Santa. Shop the Power Saver Sale and Save.
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