The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Kohl’s, 5/18 — Wanna be friends?
Kohl’s is the latest major retailer to send a dedicated social email to drive traffic to and fan growth at their social network presence. This is actually a kind of follow-up to an email they sent in March that asked email subscribers to share their “savings story” on Facebook. That email was focused on the story-sharing request, whereas in this message that call-to-action is secondary to a straight-forward fan request. That primary message block is followed up by banners that call out some content that’s on their Facebook page, and then there’s a tertiary messaging asking subscribers to follow them on Twitter. On that note, I’m pretty shocked that they haven’t been able to wrestle @kohls away from whomever is squatting on that account name. They’re blessed with a short brand name and it’s a shame they can’t leverage that economy of characters on Twitter.
Here’s the new email…
And here’s that Mar. 23 email:
L.L. Bean, 5/18 — FREE Shipping + Easy-Fitting Summer Favorites
Following in the footsteps of Wal-Mart (see Nov. 23 AM Inbox) and Barnes & Noble (see July 8 AM Inbox), L.L. Bean has made product reviews available on mobile devices to support store shoppers.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bass Pro Shops, 5/18 — Memorial Holiday Sale at BassPro.com
Cabela’s, 5/19 — Memorial Day Sale: Start summer off with the right gear
Wal-Mart, 5/20 — Get Ready for Memorial Day With Great Savings on Home Essentials
Linens ’n Things, 5/18 — Save 10% This Week For Memorial Day!
Ralph Lauren, 5/18 — Our Favorite Gifts For Dad
Tiffany & Co., 5/20 — Gifts for the Graduate
Apple, 5/18 — iPad. A graduation gift unlike any other.
Fingerhut, 5/20 — Fingerhut: Shop the Gift Finder for the NEW Graduate!
HP, 5/19 — NEW HP Laptops for the New Grad
Coach, 5/19 — Coach News: Kristin, grad gifts, more
Gap, 5/18 — Sunwashed Summer Styles Designed for Guys
Ann Taylor, 5/18 — In The Tropics: Our New Collection Is Here + Buy One, Get One 50% Off!
Montgomery Ward, 5/19 — Make Your Outdoors Great with Wards!
Barnes & Noble, 5/18 — Perfect Pairing: 30% off a Hot New Book + Special Offer on an Ice Cold Frappuccino(R)
Musician’s Friend, 5/20 — Musician's Friend: View Our Interactive June Recording Catalog Online Now
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