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  • December 13, 2008

AM Inbox: Deadline for personalized gifts looming

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

DisneyShopping, 12/8 — 3 Days of Merry Madness - Save Up to 50% Now!
Before we get emails about the end of guaranteed delivery via standard shipping next week, we have deadlines for personalized products (as in this email) and for oversized products (like we had in a recent KB Toys email). If you sell personalized products, make sure that subscribers know when the deadline for orders is.

Click to view this Dec. 8, 2008 Disney email full-sized

JCPenney, 12/8 — Free Shipping on Our Best Gifts
If you haven’t heard about this already, JCPenney has a very funny microsite, Beware of the Doghouse, where thoughtless boyfriends and husbands get exiled for buying insulting gifts for the women in their lives. You can put someone in the doghouse by completing a form or via Facebook. It’s all very slick.

Click to view this Dec. 8, 2008 JCPenney email full-sized

Coldwater Creek, 12/8 — Take 25% off + Free Shipping + Warm hearts with cozy gifts!
This email was ripe for an animated gif that rotated between images of this vest suede-side out and fur-side out.

Click to view this Dec. 8, 2008 Coldwater Creek email full-sized

Sam’s Club, 12/8 — Cyber Monday Remix: A whole new Cyber Monday at Sam's Club
Sam’s Club—as well as Kmart—are trying to give new life to Cyber Monday by extending it to the Monday’s following Cyber Monday.

Click to view this Dec. 8, 2008 Sam’s Club email full-sized

SmartBargains, 12/9 — $20 for you today!
This subject line is bordering on misleading. Inside it explains that you get a $20 gift card with a purchase of $100 or more.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kmart, 12/8 — Big Cyber Monday Savings Today + Free Shipping Over $29
Lillian Vernon, 12/8 — It's Our 12 Days of Christmas! Each Day Brings New Savings! Here's Day 1
Avon, 12/8 — FREE SHIPPING during Avon's 12 Days of Christmas Event
Nascar, 12/8 — 12 Deals of Christmas Continue - Save $10 on Purchases $75 or More Today
Lillian Vernon, 12/9 — Last Chance to Get Free Shipping by Christmas!
Ann Taylor, 12/8 — Most Desired Gifts! Hurry. Last Day to Save 25% In Stores & Online
Oriental Trading, 12/8 — Make it to the tree on time with 99¢ delivery - no minimum
PetSmart, 12/8 — Save up to 40% on hundreds of items + donate to shelter pets in need
Art.com, 12/8 — 20% Off + The Best of 2008
Home Depot, 12/8 — Holiday Gifts on any Budget + Free Shipping on Most Orders Over $149
Northern Tool, 12/8 — Chad, 3 Day Sale! Save Up To 58% On Great Gift Ideas + Free Gift Card
RedEnvelope, 12/8 — Best Gift Ideas for under $50 with Free Shipping
KB Toys, 12/9 — Top 10 Ways to Save This Season
Target, 12/9 — The biggest, the best: Biggest Free Shipping Event Ever on 5000+ toys.

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