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  • October 29, 2010

AM Inbox: Daylight Savings approaches

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Home Depot, 10/28 — 10% Off Appliances with FREE Delivery & Haul Away‏
Home Depot gives us our first reference to Daylight Savings. We fall back an hour on Nov. 7. A minor selling occasion to be sure, Daylight Savings has been used by retailers in a variety of fashions over the years. Promoting watches and clocks are a favorite. Norm Thompson has offered free clocks as an incentive (see Oct. 30, 2009 AM Inbox), Brookstone has promoted clocks that automatically adjust to the right time (see Feb. 26, 2008 AM Inbox), and SmartBargains has used the occasion to have a watch sale. Disney Store has probably had the most fun with the day, using the White Rabbit from Alice in Wonderland as their ambassador (see Mar. 20, 2008 AM Inbox). Retailers have also included reminders for subscribers to change the batteries in their smoke detectors, which is the tactic that Home Depot leverages in this email. But they put an eco-friendly twist on it by suggesting it as a good time to also switch out your old light bulbs for energy-efficient ones.

Click to view this Oct. 28, 2010 Home Depot email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cabela’s, 10/28 — Now's the time! Start your holiday shopping with Free Shipping.‏
Linens ’n Things, 10/28 — Ready for the Holidays? Save Extra 20% Off!
Urban Outfitters, 10/28 — Exclusive First Look: Holiday 2010‏
Disney Store, 10/28 — See Our Top Toys of the Season!
Spiegel, 10/28 — REDBOOK Presents... Elegant GIFT PICKS You'll Love!
1-800-Flowers.com, 10/28 — Halloween's a Scream with 20% Sitewide Savings‏
Bluefly, 10/28 — BOO! Extra 10% Off EVERYTHING - Today Only‏
Newegg, 10/28 — Trick or Treat! $12 OFF Assassin's Creed: Brotherhood Pre-Order + Fun Halloween Deals‏
Kmart, 10/28 — $2 Candy Bags and 50% off Costumes at your nearest Kmart‏
OfficeMax, 10/28 — Introducing Text Alerts from OfficeMax‏
Dell, 10/28 — Introducing Dell’s new all-in-one touch screen desktop‏
Coldwater Creek, 10/28 — FREE Shipping + The tees you'll treasure all season‏
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