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  • September 14, 2007

AM Inbox: Damage control

>>Back from a couple of days off with this triple-edition of AM Inbox.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Toys “R” Us, 9/13 — A Child Safety Message from Toys"R"Us, Inc Chairman and Chief Executive Officer
With three toy recalls in quick succession from Mattel, Toys “R” Us felt the need for some damage control of their own. So they sent this email, which is signed by CEO Gerry Storch, announcing several steps to improve the dissemination of product recall and other safety information, including a microsite and an email notification system for product recalls.



FTD, 9/11 — Remember Those You Love with FTD's Purple Passion Bouquet
Coming on 9/11 and with the word “remember” leading off the subject line, this email subtly tries to tap into sentiments of that dark day.

Sports Authority, 9/11 — Fall Fitness Sale & other Great Deals
Starting with an Aug. 28 email, Sports Authority has been using a new vertical department/product category navigation bar in their emails.



KB Toys, 9/11 — Free Offers and New Arrivals
Let the free shipping offers begin. In this email, KB Toys offers free shipping on hundreds of items through Dec. 5.

Crutchfield, 9/11 — Free stands or wall mounts with Samsung HDTVs
I thought this creative was just too fun and eye-catching not to share. Very creative and on message.



SUBJECTIVITY SCANNER:
Ralph Lauren, 9/11 — Straight From The New York Runway: Spring 2008 Fashion Show
Backcountry, 9/11 — Winter Gear is Here - See What's New
Eddie Bauer, 9/11 — The Perfect Pants Event - take 20% off your entire purchase.
Victoria’s Secret, 9/13 — Risk Free Pants Offer! Plus, Save Up to $150 Online. Details Inside.
Abercrombie & Fitch, 9/13 — It's Time To Get Into Our Sexy Jeans.
Brookstone, 9/12 — It's true! Bamboo towels are softer than cotton!
Hallmark, 9/12 — Vote Today for Your Favorite Singer [promoting their Summer Sing-Off]
Bed Bath & Beyond, 9/13 — Keep your family safe [promoting emergency preparedness]
Sephora, 9/11 — TOOL SCHOOL: Fall's Must-Have Beauty Gadgets + Free Cell Phone Mirror
Finish Line, 9/11 — Be A Woman. Be A Fan. [promoting NFL Women’s apparel]
Finish Line, 9/12 — It's A Whole New NFL Season! Get Your Gear Now!
Walgreen’s, 9/11 — Get a Free Ink Cartridge Refill - Sept. 12 Only
Target, 9/12 — Free Shipping on select Furniture and on your $50 Home order.
FTD, 9/12 — Save 40% on the All New FTD Silk Floral Collection!
Neiman Marcus, 9/12 — COMPLIMENTARY $25 Gift Card when you open an NM account!

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