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  • November 27, 2007

AM Inbox: Cyber Monday strategies

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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

DisneyShopping, 11/26 — Click Quick! Cyber Monday Specials End Tonight!
Along with other retailers like Staples, CompUSA, Sears and TigerDirect, DisneyShopping took the direct approach, trumpeting yesterday as Cyber Monday. Staples and CompUSA each declared it “the biggest online shopping day of the year,” but most of these retailers used the “Cyber Monday” term without explanation, expecting consumers to be familiar with it from media reports.

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Sam’s Club, 11/26 — Transform your holidays into a season of savings.
Sam’s Club took the Cyber Monday concept a step farther, starting a Cyber Monday Club, which will feature deals every Monday until Christmas. It’s an interesting idea. Last year, most of the “Echo Mondays”—the Mondays between Cyber Monday and Christmas—registered higher promotional email volumes than Cyber Monday, so there’s definitely something special about Mondays during the holiday season.

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Avon, 11/26 — SAVE UP TO 65%: Site-Wide SUPER SALE + FREE Shipping - TODAY ONLY
While not invoking Cyber Monday by name, many retailers held one-day sales, many of them online-only, including Lillian Vernon, Home Depot, Nascar, Macy’s, Avon, Omaha Steaks, Kmart and Spiegel. Perhaps these retailers felt that Cyber Monday wasn’t established enough to use the name, not wanting to leave consumers scratching their heads as to what Cyber Monday was, but still wanting to get in on the action.

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RedEnvelope, 11/26 — Don't wait 'til midnight!
Other retailers that sent email on Cyber Monday simply extended their Thanksgiving sales through Monday or ended them on Monday. Coldwater Creek, Chadwick’s, Banana Republic, Bloomingdale’s, Sharper Image and Bed Bath & Beyond were among the other retailers to take this approach.

TigerDirect, 11/26 — Cyber Monday Madness...Ends Midnight 11/26
KB Toys, 11/26 — Cyber Monday Deals, Up to 70% Off plus Free Shipping
CompUSA, 11/26 — FREE Shipping & Cyber-Monday 24 HR Online Deals TODAY ONLY
Buy.com, 11/26 — Alert: Cyber Monday, R/C Helicopter = $16.99, SanDisk Sansa = $29.99, 2GB Flash Drive = $13.95,..
Staples, 11/26 — Today only - Huge online deals + a FREE gift
MLB, 11/26 — TODAY - 4 hours only - Take 20% off your entire order
Harry & David, 11/26 — TODAY ONLY: SAVE 25% on Luxury Pears! (Finally, a reason to love Monday!)
HSN, 11/26 — 24 Hours of Free Shipping! Online-Only Savings on the Season's Greatest Gifts
Home Depot, 11/26 — Special One Day Savings Event - Online at Homedepot.com!
Banana Republic, 11/26 — Online Only! One more day to save big + free shipping!
Kmart, 11/26 — One Day Only Spectacular Savings plus Great Gifts
Crutchfield, 11/26 — Save more, stress less: Big savings on TVs and Home Theater
Norm Thompson, 11/26 — SAVE 20% TODAY! Relieve stress by shopping online.
Diamond.com, 11/26 — Only 4 weeks left to Christmas! Save an Extra 20%.
Costco, 11/26 — Costco.com's Online Holiday Gift Guide
Coach, 11/26 — What are the best Coach gifts?
Alloy, 11/26 — shop our holiday gift guide + free shipping
Gap, 11/26 — Perfect Holiday Party Looks

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