Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • December 20, 2012

AM Inbox: Customers who bought this also bought…

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sears, 12/18 — Bundled gift ideas + online savings coupon inside
Some things naturally go together, which is why some retailers offer bundles. This Sears email is dedicated almost entirely to bundled gift ideas. If you do some shopping cart analysis—or just use some common sense—I’m sure you can find products that naturally go together. Products and their accessories is a common bundle, but there’s room for creativity as well as customer service. For instance, a couple of years ago an apparel retailer had bundled different shirt and pants combinations, mimicking the mannequin outfits that inspire and serve store customers.

Dec. 18, 2012 Sears email

Cooking.com, 12/18 — Cooking.com had a farm…E-I-E-I-O!
Among all the Christmas sale emails, this off-beat email really stood out, especially the subject line. There can be a thin line between off-beat and out of step, but risks like this can pay off. Now if this same email had been sent on Cyber Monday, then it definitely would have been out of step.

Dec. 18, 2012 Cooking.com email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Foot Locker, 12/18 — This Isn't A Random Secret Santa Gift - You Get to Pick Your Offer (if You Hurry!)
L.L. Bean, 12/18 — Fa La La La Flannel + Free Shipping & Today’s Holi-Daily Deal
Barnes & Noble, 12/18 — The Best Books of 2012 - Last-Minute Gifts Edition
Hallmark, 12/18 — It's not too late to send personalized holiday cards and save 40%.
Nike Store, 12/18 — There’s Still Time to Give Nike
Dell, 12/18 — 2 Days left to get it in time for the holidays.
Ice.com, 12/18 — TODAY Only! A secret offer is in your stocking...
Victoria’s Secret, 12/18 — Perfect stocking stuffers = found!
Orvis, 12/18 — Don't forget the Stocking Stuffers! Standard Shipping ends tomorrow.
Brookstone, 12/18 — Oops...did you forget someone?
Wayfair, 12/18 — Give a gift card or shop over 9,000 items with 2-day shipping.
The Children’s Place, 12/18 — A $10 Gift For You When You Buy A Gift Card!
NFLshop, 12/18 — 2 DAYS ONLY: Free Shipping Over $50 + Guaranteed to Get There by 12/24 or It's Free!
Williams-Sonoma, 12/18 — Last Day of the Year! Free Shipping on All Orders
Walmart, 12/18 — LAST DAY for Free Shipping by Christmas! Nintendo Wii U, HDTVs, Leapfrog toys & much more.
Harry & David, 12/18 — Last Day For Standard Shipping For Christmas Delivery
dELiA*s, 12/18 — LAST DAY: Free Shipping On Everything + Guaranteed By Christmas!
Blair, 12/18 — Final day for free 3-day shipping upgrade
Lands’ End, 12/18 — $40 off $100 + free 2-day shipping upgrade
HP, 12/18 — HP Flash Sale – Hot PC Deals + Free 2-day Shipping!
Walgreens, 12/18 — 33% OFF EVERYTHING PHOTO + No Shipping Costs with Same Day Pickup
eBags, 12/18 — Last Minute Gifts - To Your Door by 12/24!
TigerDirect, 12/18 — Christmas Clearance: 22" LED Monitor $99, WiFi Printer $69, Free Shipping & more

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.