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  • May 3, 2013

AM Inbox: Cross-Brand Promotional Emails for Mother's Day

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

AAA, 5/2 -- Save 40% on Mother’s Day Flowers at FTD
Just about everybody is sending out promotional emails for Mother'sDay… even AAA! This cross-brand email campaign partnering with FTD is a smart move on AAA's part... A much better selling point for the occasion than roadside assistance. :)

Anthropologie, 5/2 -- Blooms For Mom, Courtesy of Terrain
Unlike AAA, Anthropologie carries its own products that will likely be well-received as Mother's day gifts. Like AAA, they have chosen to send a cross-brand email partnering with a retailer that showcases flowers, in this case, with Terrain, a sister brand within the Urban Outfitters family.

Apple, 5/1 -- All the gifts that will make Mom's day.
Apple pretty much sets the benchmark for email creative. In my experience, every designer aspires to create like Apple, and every client (wether they are retail, B2B or other) cites Apple as an example of what they want their email campaigns to resemble.

While Apple has plenty of its own products promoted for this Mother'sDay email, it also features several other gorgeous products from the likes of Kate Spade, Michael Kors, Nike and even Lady Gaga. (Husband, if you are reading this… yes, I am dropping subtle hints.)

SUBJECTIVITY SCANNER: Select noteworthy subject lines
1-800-FLOWERS.COM, 5/2 -- SAVE 40% on Our Best Selling Rose & Lily Bouquet for Mom!
One Step Ahead, 5/2 -- Save up to 50% on Top Mother's Day Gifts
The Home Depot, 5/2 -- Fire Up Big Savings
J.Crew, 5/2 -- May, our way: 6 things to see this month at jcrew.com (plus, a must-see sale)
Hayneedle.com, 5/2 -- Introducing Gift Registries: WIN a $10,000 Dream Registry Giveaway! ... Dream. Shop. Celebrate.
Walmart, 5/2 -- Wanna be Mom’s favorite? Great Mother’s Day Gifts for less.
LOFT, 5/2 -- Show some leg...
ModCloth.com, 5/1 -- These just in!
Zipcar, 5/2 -- Who could resist a surprise? Not us. And Mom can't either.
Snapfish, 5/1 -- FREE 2-day shipping + 20% off gifts for Mom | Print Sale!
The Container Store, 5/1 -- Wrapped with Love
Crate and Barrel, 5/1 -- 9 gifts Mom is sure to love.
fredflare.com, 5/1 -- New... Accessories in aisle 6
atespade.com, 5/1 -- pretty presents for mom (at every price)
Williams-Sonoma Home, 5/1 -- Gift Ideas for Mom
Bed Bath & Beyond, 4/30 -- Act Now! Your 20% offer is waiting. Make her breakfast. Make her day.

BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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