The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
J. Jill, 2/8 — Important changes to your J. Jill credit card account.
Probably exciting subscribers’ fears that they were being phished, J. Jill erroneously sent this email about credit card changes to some non-cardholders, like me. Email misfires like this certainly raise questions about how well customer and subscriber information is being handled and erode trust.
Beyond those critical issues, this email does a poor job of establishing its credentials. This email cries out for personalization to demonstrate that the email is indeed from J. Jill. A personalized greeting, instead of the generic “J. Jill Credit Card Holder,” is a good first step. Including the last four digits of the account number is also a common piece of information to include in such communications.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bass Pro Shops, 2/8 — Save up to 50% off during the Presidents' Day Sale
Oriental Trading, 2/8 — Save more for Mardi Gras! $10 off + free shipping
Costco, 2/8 — Last Day to Order Your Valentine's Day Flowers!
Harry & David, 2/8 — LIMITED TIME - Free delivery in time for Valentine's Day
Dell, 2/8 — It's not too late – two day sale on Valentine gifts
Sony, 2/8 — SAVE BIG with Valentine's Day Deals This Week Only
Orvis, 2/8 — Top-rated styles for spring - chosen by Orvis customers.
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