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  • August 11, 2008

AM Inbox: Crafty apology email

>>I’m on vacation the rest of the week. I’ll be back in action on Monday.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Chadwick’s, 8/8 — Special Bulletin: Our apologies and a limited-time offer!
It’s a bit of an insider secret that apology emails often generate the highest open rates of all promotional emails. Chadwick’s might be using that to their advantage with this non-traditional apology email. Chadwick’s has issued several apology emails in the past (see Jan. 28 AM Inbox, Nov. 5 AM Inbox and Oct. 1 AM Inbox), but they were always for site performance issues. In this case, they’re simply apologizing for running out of a limited quantity free gift promotion. It’s good to see them trying to get some more mileage out of that promotion, but they may not want to overdo it. For more on apology emails, check out When and How to Say You’re Sorry.

Click to view Chadwick’s email larger

Circuit City, 8/10 — Outlet Blowout--up to 60% off TVs, laptops, GPS & more
At eTail last week, there was a lot of talk about triggered emails and how they far outperformed promotional emails for some retailers (see Takeaways from eTail). It looks like Circuit City, which had a few people in attendance, took that note of that and in this email is trying to get more subscribers to sign up for triggered birthday emails.

Click to view Circuit City email larger

Dell, 8/10 — You're Invited...
Using a very generic, spammy subject line, Dell announces the launch of Dell Perks, a new personalized shopping program.

Click to view Dell email larger

eBags, 8/7 — It's back: Private Sale Event + Free shipping through Monday
While retailers have been mentioning high gas prices for weeks now, this is the first time that a retailer has mentioned the R-word: recession.

Click to view eBags email larger

Cooking.com, 8/8 — Rebates and Bonus Offers from Cuisinart and KitchenAid + Shipping
Cooking.com announces a new look for their website. That new look is not yet reflected in the design of their emails.

Click to view Cooking.com email larger

Walgreens, 8/10 — Weekly Ad Savings, Coupons & Bonus Offers
Walgreens announces the launch of an online pet store.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
AbeBooks, 8/8 — Crisis at the Olympics [promoting books about the Olympics]
Macy’s, 8/8 — Free shipping on men's Polo Ralph Lauren, an official Olympics outfitter!
Petco, 8/8 — PETCO / Shop our Go for the Gold Sales Event - 3 Days Only!
Sephora, 8/9 — New naturals + a gas-saving secret
Road Runner Sports, 8/8 — Save Gas With Cool Back-to-School Savings
Walgreens, 8/10 — 20% Off Personalized Photo School Supplies thru 8/23
DisneyShopping, 8/8 — Don't Miss Out on These Back to School Must-Haves!
Dell, 8/8 — Go Back to School with Dell Systems Starting at $549
Office Depot, 8/8 — Back to School Specials + $10 Coupon
Blair, 8/9 — Go back to school with 20% more in your pocket

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