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The latest in marketing strategy, technology, and innovation.

  • June 23, 2011

AM Inbox: Conclusion of SmartBargains' social threshold campaign

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

SmartBargains, 6/22 — 22% Off The Entire Site! We Can't Thank You Enough.
In yesterday’s AM Inbox, I shared a SmartBargains email that used a social threshold for a deal promotion. However, the details of the actual deal were a mystery. This email closes the loop on the promotion, letting subscribers know that the goal of adding 3,000 new subscribers was achieved and that the reward is a 22%-off discount for everyone.

Click to view this June 22, 2011 SmartBargains email full-sized

Ann Taylor, 6/22 — Come See What's New On Our Site & Enjoy FREE SHIPPING ON EVERYTHING!
The summer months offer a slower pace that’s perfect for launching new website functionality—and well ahead of the hectic holiday season. Last-minute website relaunches can come as late as September and October. Rather than including website screenshots like most website relaunch emails do, this Ann Taylor email relies on words alone, which is a bit unfortunate as the thin font is a little tough to read on the dark, busy background. I also wonder if “Improved navigation that allows you to shop by size and color” couldn’t have just been shortened to “Shop by size and color.” Explore the Website Relaunches tag.

Click to view this June 22, 2011 Ann Taylor email full-sized

Sephora, 6/22 — Want an upgrade?
Sephora is not content just to have you as a subscriber. They want you as a Beauty Insider, a member of their loyalty program. In this email, they pitch subscribers on the benefits of taking that additional step, which includes exclusive email deals and product recommendations tailored to your beauty and skin profile. A more detailed customer profile equals email content that’s more personalized.

Click to view this June 22, 2011 Sephora email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sportsman’s Guide, 6/22 — One Day FLASH Sale!... Limited Products, Limited Time... from The Guide‏
Buy.com, 6/22 — ONE-DAY Super Points Special Plus SAVE BIG on Samsung Home Theater System, Wii Fun N' Fit Kit, Waring Smootherator Blender...
Fingerhut, 6/22 — Fingerhut: SAVE 15% on Home Cooling – Email Only Savings!
Bed Bath & Beyond, 6/22 — Chill ways to cool down this summer + FREE SHIPPING on these select items!
Bass Pro Shops, 6/22 — 4th of July Sale
Cabela’s, 6/22 — Save big on great gear at our 4th of July Sale!
Saks Fifth Avenue, 6/22 — Exclusive accessories for the distinguished man‏
Dell, 6/22 — Get a tablet for under $200 when you buy select laptops‏
Lane Bryant, 6/22 — Introducing Two New Romantic Collections + Semi Annual Sale‏
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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