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  • June 6, 2011

AM Inbox: Competing CTAs, same landing page

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

NFLshop, 6/5 — Just Released: New York Giants Dad Shirts - Just In Time For Father's Day!
Repeating a calls-to-action in the same email isn’t new, especially when there’s a lot of copy. But putting two CTAs linked to the same landing page right next to each other, as NFLshop does in this email, is fairly novel. The first is your standard “Shop Now” CTA, whereas the second “Be the First to Own It” CTA conveys urgency and exclusivity. On one hand, it’s like they’re A/B testing the two CTAs in the same email; but on the other, they might want to keep both because they appeal to different kinds of subscribers.

Click to view this June 5, 2011 NFLshop email full-sized

Old Navy, 6/3 — ALL Dresses on Sale! + FREE Shipping Every Day
Long time navigation bar tinkerers, Old Navy ties a sub-category navigation bar, expanding from their “women” nav link. The sub-nav is visually striking since it (1) is a different color from the primary nav, (2) is a different shape from the primary nav, and (3) has lots of white space to the right of it.

Click to view this June 3, 2011 Old Navy email full-sized

Dell, 6/3 — What happens in your cave, stays in your cave‏
A twist on the traditional “Get what you really wanted” messaging that arrives after holidays like Christmas, this “Get what you want” email from Dell says why wait till June 19 when you can have it now.

Click to view this June 3, 2011 Dell email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
HP, 6/5 — Give Dad What He'd Get Himself‏
Dick’s Sporting Goods, 6/3 — Get Dad What He Wants This Father's Day!
Costco, 6/3 — Find The Perfect Gift For Dad This Father's Day at Costco.com!
Saks Fifth Avenue, 6/3 — Give Dad a gift from David Yurman‏
eBags, 6/5 — 25% Off the Perfect Gift for Dad + Free Shipping!
B&H, 6/5 — B&H InDepth—Newly Launched Educational Resource!‏
Lowe’s, 6/4 — Our NEW Selector Tool Knows All -- Discover the Appliance That's Best for You
Blue Nile, 6/4 — Top 6 Reasons Blue Nile is the Best Online Jeweler‏
Barnes & Noble, 6/3 — The All-New NOOK is Here! See What Critics are Raving About ...
Nike Store, 6/3 — The LeBron Collection: Battle-Ready Looks for the Finals‏
Alloy, 6/3 — WIN $1000 with Alloy!
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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