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  • March 2, 2011

AM Inbox: Combining helpful reminders with products

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Brookstone, 2/28 — Ready for the big change?
Brookstone combines several elements to make this excellent email. First, the email provides a helpful alert that Daylight Savings is on Mar. 13. Second, Brookstone promotes a product that addresses one of the annoyances around Daylight Savings—having to change the time on your clocks. That promotion includes a product demonstration in the form of an outstanding animated gif. And finally, the email closes by reminding folks that Daylight Savings is a great time to change out the batteries in smoke detectors and other important household devices.

Click to view this Feb. 28, 2011 Brookstone email full-sized

Here’s the animated portion of the email:

Animated portion of Feb. 28, 2011 Brookstone email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
HP, 2/28 — Apps for Your Printer: Rediscover Printing by HP!
Blue Nile, 2/28 — Explore Our Recently Purchased Diamond Ring Gallery‏
Kohl’s, 2/28 — Prom Dresses are Here! Shop by Color, Size, Length and More!‏
Barnes & Noble, 2/28 — Now Playing: 40% Savings on Last Night's Oscar(r) Winners‏
Sam’s Club, 2/28 — Gear up for college hoops with savings on HDTVs and Home Theater‏
Frederick’s of Hollywood, 2/28 — A little black dress. Or a little black, undressed. How about both?
Abercrombie & Fitch, 2/28 —Spring is in bloom with the Soft & Pretty collection!
Disney Store, 2/28 — You're Getting Warmer: Free Shipping on Spring Splash‏
JCPenney, 2/28 — JEANIOUS! Your Style. Your Size. Your Price.
Chadwicks, 2/28 — Support a Cause with NEW Dresses & Suits!‏
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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