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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Bed Bath & Beyond, 6/23 — Luxurious Royal Velvet® bath towels in 24 amazing, brilliant, perfect colors.
I’ve been a little obsessed with swatch treatments in emails lately. This Bed Bath & Beyond email gives us three in the same creative: (1) the life-size stack of towels along the right-hand side of the design, which is a great device for encouraging scrolling; (2) the fan of bath mats; and (3) the swatch boxes for the shower curtains. Demonstrating the colors available for a particular item may be just the thing that gets subscribers clicking to learn more, so look for creative ways to integrate that information into your emails.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bass Pro Shops, 6/23 — 4th of July Savings at BassPro.com
Spiegel, 6/23 — FREE SHIPPING + Up to 70% OFF at Our PRIVATE Pre-July 4th SALE!
MLB, 6/23 — Kids & Summer, a Great Combination!
Oriental Trading, 6/23 — Summer parties start here - and delivery is free
Office Depot, 6/23 — 10% is 10%. Why spend it when you can save it?
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