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  • June 24, 2009

AM Inbox: Color swatch treatments

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Bed Bath & Beyond, 6/23 — Luxurious Royal Velvet® bath towels in 24 amazing, brilliant, perfect colors.
I’ve been a little obsessed with swatch treatments in emails lately. This Bed Bath & Beyond email gives us three in the same creative: (1) the life-size stack of towels along the right-hand side of the design, which is a great device for encouraging scrolling; (2) the fan of bath mats; and (3) the swatch boxes for the shower curtains. Demonstrating the colors available for a particular item may be just the thing that gets subscribers clicking to learn more, so look for creative ways to integrate that information into your emails.

Click to view this June 23, 2009 Bed Bath & Beyond email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bass Pro Shops, 6/23 — 4th of July Savings at BassPro.com‏
Spiegel, 6/23 — FREE SHIPPING + Up to 70% OFF at Our PRIVATE Pre-July 4th SALE!‏
MLB, 6/23 — Kids & Summer, a Great Combination!
Oriental Trading, 6/23 — Summer parties start here - and delivery is free‏
Office Depot, 6/23 — 10% is 10%. Why spend it when you can save it?

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