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  • April 10, 2007

AM Inbox: Color me…

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Bluefly, 4/9 — What's Your Favorite Color?
Shopping by size has been en vogue for a while now. Perhaps shopping by color will be the next trend. In this email, Bluefly allows you to see an assortment of clothing and accessories in pink, blue, green or yellow. Browsing online can be tough, so any tool you can provide shoppers to help filter your assortment is a potential sales booster.



Kmart, 4/9 — Spring Savings + Jewelry Deals
Further evidence of the continued integration of Sears and Kmart, Kmart had added a message in the upper right-hand corner of its emails notifying subscribers that Sears credit cards can now be used at kmart.com. This is the third Kmart email to have this message; the first was sent on April 2.



SUBJECTIVITY SCANNER:
Saks Fifth Avenue, 4/9 — MAKE MOTHER'S DAY: The most beautiful gifts + FREE SHIPPING
Cooking, 4/9 — 20% Off Anolon Open Stock + KitchenAid Mother's Day Sale
J. Crew, 4/9 — You're invited to see... [promoting weddings and parties dresses]
Home Depot, 4/9 — Personalize Your Patio with Hundreds of Products
Sam’s Club, 4/9 — Sam's Club for Backyard Patio and More!
Crutchfield, 4/9 — Save up to $150 on outdoor speakers, plus HDTV specials
Target, 4/9 — Baby + Kids Event: Save on furniture, gear and more, plus get $5 off your $50 order
AllPosters, 4/9 — 3 Days - FREE SHIPPING! We're more than posters...
Dick’s Sporting Goods, 4/9 — Free Shipping on Baseball Bats and Gloves over $49.99
Old Navy, 4/9 — Lighten Up in Our Thermal Knits, Starting at $12.50
Spiegel, 4/9 — Shop Spring's Most-Wanted Styles + Pay Nothing Until August!
Macy’s, 4/9 — Save now at the Jewelry Sale - and don't forget $5 shipping!
Brookstone, 4/9 — Our pool floats feel more like real furniture!

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