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  • November 6, 2012

AM Inbox: Collective vulnerability

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Backcountry.com, 11/4 — Avalanches Are Real - Shop Airbag Packs, Beacons, Shovels, & More
With around the clock coverage of the Hurricane Sandy recovery effort, even people far away from the disaster are probably feeling vulnerable and all too mortal. In this email, Backcountry.com taps into this feeling to help raise awareness of the dangers of avalanches and help outfit skiers and climbers with the right gear to protect them.

Nov. 4, 2012 Backcountry.com email

Eddie Bauer, 11/2 — Your Local Store Is Open Again.
A large number of retailers have emailed their subscribers to wish them well and to update them on their business operations, including Ann Taylor, Bloomingdale’s, dELiA*s, J. Crew, and Saks Fifth Avenue. This Eddie Bauer email alerted me that my local store was open again and gave me a philanthropic reason to patronize it.

On a personal note, I visited family in New Jersey this past weekend and the situation is pretty bad there to put it mildly. Please consider donating to the American Red Cross. Thank you.

Nov. 2, 2012 Eddie Bauer email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bloomingdale’s, 11/2 — Election day winners: suits, shirts & ties
Macy’s, 11/2 — Extra 15% off at our Election Day Sale!
Spiegel, 11/3 — FALL BACK for EXTRA 40% Savings - This Weekend Only!‏
Blair, 11/2 — Daylight SAVINGS reminder: 99¢ shipping ends tomorrow.
SmartBargains, 11/3 — Bargain Hunter: An Extra Hour to Hunt This Weekend!
Fingerhut, 11/2 — Fingerhut: Start Your Black Friday Shopping NOW!
Newegg, 11/2 — Black-November COUPONS13 Categories Up to 30% OFF, 20% OFF Select HDDs + MORE
Sportsman’s Guide, 11/2 — Get Free Shipping! Black Friday Sneak Peeks & More from The Guide...
Cooking.com, 11/3 — First Look at Our Holiday Gift Guides!
Wayfair, 11/4 — Up to 60% off entryway essentials: rugs, benches, hall trees, and more. Greet your guests in style.
Walmart, 11/3 — Ready for guests? Create a holiday haven + Ultimate Online Specials to save you even more
Brookstone, 11/3 — Heading home for the holidays?
Oriental Trading, 11/2 — Trim the tree with unique ornaments + free shipping
Buy.com, 11/2 — Ho, ho, ho | $10 off $100 when you shop Toys‏
Musician’s Friend, 11/2 — The November Holiday Gift Guide Is Here
Coldwater Creek, 11/3 — The holidays start with our famous (and fabulous) PERFECT SHIRT.‏
Avon, 11/4 — Bake up Holiday Memories!
Cooking.com, 11/2 — Thanksgiving Done Right
Brookstone, 11/4 — Never worry about overcooked turkey again!‏
Eddie Bauer, 11/2 — 3 Days Only -- Free Shipping & Free Returns on All Outerwear.‏

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