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  • August 18, 2006

AM Inbox: Code red tag sale

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

eBags, 8/18 — Final 3 Days: Extra 20% OFF your purchase
With the latest airline terror plot still fresh in people’s minds, eBags makes a soft pitch to help travelers deal with the new travel restrictions and heightened security. Again, the play is anything but heavy-handed, to avoid the look of terror profiteering. It’s a simple reference…

Security is Tight. Pack Right.
> shop Travel Tools for Heightened Security:


…followed by a link to a Tools for Heightened Security landing page that includes TSA-approved locks, packing cubes, toiletry kits and luggage. For instance, under the luggage section it says: “If the notion of packing all your liquids has completely ruled out using your 22" roll-aboard, it just might be time to upsize your luggage and get a bag that can hold it all and help you avoid the screening hassles altogether.” The pitch is not only very timely, but we think eBags manages to strike the right tone here with what is surely a sensitive topic with many people.

Saks Fifth Avenue, 8/17 — Fall Collections Are In: Shop Today & Get a GIFT CARD Saks Fifth Avenue, 8/17 — Today Only: Get a GIFT CARD + New Fall Collections
It looks like we were included in some A/B testing, where Saks tested changing the order of the three elements in its subject line: “Fall Collections,” “GIFT CARD” and “Today.” Every retailer should be doing this kind of testing on a regular basis to make sure that they are using the kinds of subject lines that their customers are the most receptive to.

SUBJECTIVITY SCANNER:
Bloomingdale’s, 8/17, 3 pm — Shop Ralph Lauren POLO, the Official Sponsor of the US Open
Bed Bath & Beyond, 8/17, 3 pm — Bed Bath & Beyond: Purchase Lenox and receive a $50 Bonus Gift Card
Hallmark, 8/17, 5 pm — The No. 1 way to make a birthday BOOGIE!
Target, 8/18, 3 am — Special e-mail offer: Save an extra 10% on your entire order
Linens ’n Things, 8/18, 8 am — Save 20% off* Home Fall Fashions
Coldwater Creek, 8/18, 11 am — Over 65 new looks ~ transcend the seasons in style

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