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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Coach, 7/22 — New Collection: Preview now, in stores Friday
When Coach redesigned their email template in April along with a website redesign (see Apr. 7 AM Inbox), they implemented a vertical nav bar, instead of the traditional horizontal nav. It now looks like they’re reconsidering that move. Yesterday they ran an A/B test to see if a horizontal nav would outperform their vertical nav. My money’s on the horizontal nav because it appears completely in the preview pane and is less of a pain to design around, but perhaps the novelty of the vertical nav will win out. Here’s their control:
And here’s the test version with the horizontal nav bar treatment:
For more on email navigation, check out Email Navigation Differs Radically from Website Navigation.
Staples, 7/22 — $20 for you and 5% to the charity of your choice
Staples hasn’t integrated share with you network (SWYN) functionality into their email template yet, but they’re clearly toying with the idea. This email includes a SWYN call-to-action to help spread the word about this charity-infused promotion. Even if they had SWYN in every email as part of their header or a share bar, it still would have been a smart idea to repeat the SWYN request alongside the primary call-to-action.
Abercrombie & Fitch, 7/22 — Plaid Perfection
Side-scrolling emails are strange animals to be sure. But if there was any doubt that the one that Abercrombie & Fitch sent last Friday was successful (see July 20 AM Inbox), they’ve now followed it up with another one on the same subject.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Linens ’n Things, 7/22 — Back to School: Get Organized. 10% Coupon Enclosed
Fingerhut, 7/22 — Fingerhut: It's Almost Time: Shop Back to School
EB Games, 7/22 — Gain prestige, fame and more control!
J. Jill, 7/22 — A modern take on the twinset & 25% off markdowns!
NFLshop, 7/22 — [Pre-Release] Run for the Championship DVD - 2008 Season in Review
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