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  • December 20, 2008

AM Inbox: Circuit City drives subscribers to stores with lists in hand

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Circuit City, 12/18 — Ho! Ho! Hurry! Last chance for free holiday shipping + hot deals
As we enter the final shopping days of the holiday season, using your email program to direct subscribers to your stores becomes increasingly important. In this email, Circuit City tells subscribers how they can create shopping lists on their website to bring to their stores. That’s a nice integration of a strategy across channels.

Click to view this Dec. 18, 2008 Circuit City email full-sized

B&H Photo Video, 12/18 — Free 2nd day Shipping on Amazing B&H deals!
I’ve seen retailers promote videos that are hosted on YouTube before, but I’m not sure that I’ve ever seen a major retailer talk about their YouTube channel before like B&H does in this email.
Here’s the link to their YouTube channel. The guides and tutorials are hosted on the B&H website.

Click to view this Dec. 18, 2008 B&H Photo Video email full-sized

DisneyShopping, 12/18 — Get a Bonus 10% Off of Our Holiday Savings!
The “inline attachment” error that I alerted you to months ago appears to have struck another retailer: DisneyShopping. In addition to the error message that appears at the top of the email, this email also had an actual attachment—image001 (797b)—whereas the other emails with this error did not.

Click to view this Dec. 18, 2008 DisneyShopping email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Wal-Mart, 12/18 — 3 Days Left for Delivery Before Christmas Using Standard Shipping
Toys “R” Us, 12/18 — Last Day for Free Shipping PLUS Shop Our 1-Day Sale!
Art.com, 12/18 — 20% Off + Last Call for Santa's Sleigh!
Target, 12/18 — Today's the day: Last chance for standard shipping, plus shop our sale and clearance.
Nascar, 12/18 — Last Chance to get Guaranteed Delivery on Standard Shipping by Dec. 24th
Macy’s, 12/18 — Ends tonight! Extra 20% or 15% off + last FREE SHIPPING before Christmas!
Home Depot, 12/18 — Last Minute Electronic Gifts
Victoria’s Secret, 12/18 — 25% Off Bras. Plus, Final Hours for Free Shipping on $50+. Details & Exclusions Inside.
Urban Outfitters, 12/18 — Free Shipping Ends TODAY!
Nordstrom, 12/18 — 40% Off Selected Coats Free Shipping Ends 12/19 (Details Inside)
Northern Tool, 12/18 — Standard Shipping By Christmas. Free Gift Card + Up To 50% Off Gift Ideas.
Lands’ End, 12/18 — Free Christmas delivery, all orders ­- but hurry...
Crutchfield, 12/18 — Get it there in time...plus, check out our Deal of the Day
Cooking.com, 12/18 — 4 DAYS ONLY: Flat-Rate $14.99 EXPRESS SHIPPING, Order by Dec 22nd for Christmas Arrival
Chadwick’s, 12/18 — Take 40% off plus a Free Express Upgrade!
Oriental Trading, 12/18 — 2 Days Only - Express Christmas delivery only $5.95
Bass Pro Shops, 12/18 — Last Minute Savings + Free Upgrade Shipping
Sportsman’s Guide, 12/18 — Last Chance Gifts Sale! $5 Express Shipping Coupon from The Guide
Neiman Marcus, 12/18 — Falalala-luxe gifts UNDER $100 + HOLIDAY SALE + Free rush online delivery
Sam’s Club, 12/18 — Bring more holiday cheer with photo cards and gifts
Spiegel, 12/18 — The "Dress To Impress" SALE EVENT! Up to 70% on Head-Turning Holiday Looks + No Payments Till JUNE!

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