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  • December 6, 2008

AM Inbox: Christmas countdowns that count down

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sports Authority, 12/4 — 25% Off - Last Friends & Family Event for 2008!
In this email Sports Authority introduces a holiday countdown, as several other retailers have done. However, based on how they implemented it, I’m not sure if they’re committed to running it again. I say that because they aren’t updating the image file so that the actual date is shown. The screenshot below was taken today, but still says that it’s Dec. 4. If you’re going to do a Christmas countdown for the long haul, update the countdown image each night so that if someone opens your email the next day, the correct date is shown.

In addition to introducing the countdown image, Sports Authority also introduces a holiday header, adding snowflakes to their usual header. Thus far, 26% of the retailers I track have introduced a holiday header with either a holiday or winter theme or with navigation to gift offerings.

Click to view this Dec. 4, 2008 Sports Authority email larger

HPshopping, 12/4 — Stay Connected on the Go! Check out the NEW HP Mini 1000!
This is great, standout email design. It invites you to reach out and put your hands “around it” or hold up your existing laptop to it to compare sizes.

Click to view this Dec. 4, 2008 HP email larger

Blue Nile, 12/4 — Introducing Blue Nile's 23 Days of Christmas
Blue Nile is the latest retailer to launch an “X Days of Christmas” campaign—although I’m confused that they’re mentioning it first in their emails on the fourth day of the campaign. They sent an email on Dec. 1 but didn’t mention this at all.

Click to view this Dec. 4, 2008 Blue Nile email larger

Victoria’s Secret, 12/4 — Up to 75% Off Our Favorite Gifts. Plus, Free 2nd Day Express Delivery. Details Inside.
As in past years, Victoria’s Secret is the first to offer free 2nd day express shipping.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Dell, 12/4 — Dell Days of Deals Begins Today: Up to $315 off Select Systems
Blair, 12/4 — 4 festive deals for Day 4
Cooking.com, 12/4 — LAST CHANCE: Free Shipping on $79 Ends Friday + DEAL OF THE DAY and Easy Holiday Cakes
Circuit City, 12/4 — Back by popular demand: Black Friday deals, better than ever!
Neiman Marcus, 12/4 — First time ever! TRIPLE INCIRCLE POINTS + Free gift wrap + Free online shipping at any price
Target, 12/4 — Biggest Free Shipping Event Ever on 60,000+ gifts.
KB Toys, 12/4 — Markdown Madness - Save Up to 80%
Musician’s Friend, 12/4 — Musician's Friend: Stretch Your Holiday Dollar Sale - Season's Best & Budget-Friendly
OfficeMax, 12/4 — Cool Gifts - Save up to $150 + Free Shipping
Newegg, 12/4 — Great Gifts for Gamers: $9.99 PS3 Game, $39.99 G.SKILL 4GB Memory and much more!
Oriental Trading, 12/4 — Save 15% & Get free shipping on 500+ stocking stuffers
Bed Bath & Beyond, 12/4 — Free shipping. Give happier mornings for Christmas. [promoting shaver and electric toothbrush]

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