X

Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • July 17, 2009

AM Inbox: Checklists + Black Friday in July?

Executive Series on Email Marketing: How to Keep Recessionary Pressures from Ruining Your Email Program. Download this free report now.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

J&R, 7/16 — Summer Weekend Getaway Checklist!
Promising help and reminders, checklists can be a less promotional way to suggest products. In this email, J&R gives us a long-form checklist with a casual voice that suggests a product category and highlight a single product. Other checklist examples: CompUSA has also used a long-form checklist before (see Nov. 24 AM Inbox), while Lands’ End has used a short-form (see June 10 AM Inbox). And Bed Bath & Beyond has produced checklists that are designed to actually be printed out and brought to their stores (see July 24 AM Inbox).

Also, at the end of the email J&R promises “Black Friday in July.” If this becomes a trend we can blame the Black Friday-enthusiasts at TigerDirect (see July 13 AM Inbox).

Click to view this July 16, 2009 J&R email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Hanna Andersson, 7/16 — Be Right Backpacks In Pretty New Prints & Matching Lunch Bags, Too!
Wal-Mart, 7/16 — Save on Back-to-School Apparel + Get 97-Cent Shipping‏
Home Depot, 7/16 — Stay Cool With Up to 25% Off Select Ceiling Fans + More‏
Furniture, 7/16 — Tropical Vacation: Our New Pine Harbor Bedroom‏
Norm Thompson, 7/16 — Discover our friends at Solutions - and get 99¢ shipping!
Neiman Marcus, 7/16 — Now See This: The New Issue of the book‏
RedEnvelope, 7/16 — RedEnvelope Introduces Red Thursdays - 50% off - Today Only

_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.