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  • July 17, 2009

AM Inbox: Checklists + Black Friday in July?

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

J&R, 7/16 — Summer Weekend Getaway Checklist!
Promising help and reminders, checklists can be a less promotional way to suggest products. In this email, J&R gives us a long-form checklist with a casual voice that suggests a product category and highlight a single product. Other checklist examples: CompUSA has also used a long-form checklist before (see Nov. 24 AM Inbox), while Lands’ End has used a short-form (see June 10 AM Inbox). And Bed Bath & Beyond has produced checklists that are designed to actually be printed out and brought to their stores (see July 24 AM Inbox).

Also, at the end of the email J&R promises “Black Friday in July.” If this becomes a trend we can blame the Black Friday-enthusiasts at TigerDirect (see July 13 AM Inbox).

Click to view this July 16, 2009 J&R email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Hanna Andersson, 7/16 — Be Right Backpacks In Pretty New Prints & Matching Lunch Bags, Too!
Wal-Mart, 7/16 — Save on Back-to-School Apparel + Get 97-Cent Shipping‏
Home Depot, 7/16 — Stay Cool With Up to 25% Off Select Ceiling Fans + More‏
Furniture, 7/16 — Tropical Vacation: Our New Pine Harbor Bedroom‏
Norm Thompson, 7/16 — Discover our friends at Solutions - and get 99¢ shipping!
Neiman Marcus, 7/16 — Now See This: The New Issue of the book‏
RedEnvelope, 7/16 — RedEnvelope Introduces Red Thursdays - 50% off - Today Only

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