Executive Series on Email Marketing: How to Keep Recessionary Pressures from Ruining Your Email Program. Download this free report now.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
J&R, 7/16 — Summer Weekend Getaway Checklist!
Promising help and reminders, checklists can be a less promotional way to suggest products. In this email, J&R gives us a long-form checklist with a casual voice that suggests a product category and highlight a single product. Other checklist examples: CompUSA has also used a long-form checklist before (see Nov. 24 AM Inbox), while Lands’ End has used a short-form (see June 10 AM Inbox). And Bed Bath & Beyond has produced checklists that are designed to actually be printed out and brought to their stores (see July 24 AM Inbox).
Also, at the end of the email J&R promises “Black Friday in July.” If this becomes a trend we can blame the Black Friday-enthusiasts at TigerDirect (see July 13 AM Inbox).
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Hanna Andersson, 7/16 — Be Right Backpacks In Pretty New Prints & Matching Lunch Bags, Too!
Wal-Mart, 7/16 — Save on Back-to-School Apparel + Get 97-Cent Shipping
Home Depot, 7/16 — Stay Cool With Up to 25% Off Select Ceiling Fans + More
Furniture, 7/16 — Tropical Vacation: Our New Pine Harbor Bedroom
Norm Thompson, 7/16 — Discover our friends at Solutions - and get 99¢ shipping!
Neiman Marcus, 7/16 — Now See This: The New Issue of the book
RedEnvelope, 7/16 — RedEnvelope Introduces Red Thursdays - 50% off - Today Only
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive