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  • March 3, 2010

AM Inbox: Chadwick's saws woman in half!

>>Majority of Retailers Fail Hotmail-Firefox Rendering Test: Download this free 5-page report.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Chadwick’s, 3/1 — 40% off any item! Act Now before this offer's gone!
Chadwick’s is among the 55% of major online retailers whose template isn’t optimized to ensure proper rendering in Hotmail when viewed in Firefox—and this email rather comically drives home how distracting poor rendering can be. For all the details and the fix, check out Majority of Retailers Fail Hotmail-Firefox Rendering Test.

Click to view this Mar. 1, 2010 Chadwick’s email full-sized

Bloomingdale’s, 3/1 — Jackets & Polos for His Casual Lifestyle
What makes Chadwick’s rendering issue so unfortunate is that the model is looking right at it, which draws extra attention to it. Bloomingdale’s harnesses our tendency to look where other people are looking (or gesturing with their hands) to direct our eyes to the main copy in this email. Do your own A/B test and see if a model looking at a call-to-action outperforms a model looking straight out at the reader.

Click to view this Mar. 1, 2010 Bloomingdale’s email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Ann Taylor, 3/1 — LISA LOVES: Our Head Designer's March Favorites...
Urban Outfitters, 3/1 — It's Here: The Spring Catalog
Alloy, 3/1 — Spring's Perfect Pants, starting at $29.90 + Free Shipping
Hanna Andersson, 3/1 — New Summer Hannas Are Here | Dress And Swim Sale!
Norm Thompson, 3/1 — New Travel Outfits + Best Bags! Ship for just $1.

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