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  • March 7, 2012

AM Inbox: Catalog-email coordination

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

CB2, 3/6 — attention (to detail)
CB2 does one of the best jobs of coordinating their email and catalog channels for maximum impact. First, this email arrived on the same day that the catalog did (at least for me). Second, the email includes a banner promoting the digital version of the catalog, which they call a “flipbook.” And third, the email borrows the catalog’s cover image but applies new text to it that’s more appropriate for the email channel. CB2 has repurposed catalog covers for emails in the past to great effect (see Aug. 18, 2010 AM Inbox). Here’s the email…

Mar. 6, 2012 CB2 email
View this email full-sized.

…and here’s the cover of the catalog:

March CB2 catalog
View this catalog cover full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Williams-Sonoma, 3/6 — Easter Dinnerware, Linens & Décor: Get Free Shipping Today
Neiman Marcus, 3/6 — 8-piece wardrobe? Our stylists show you how!
Lands’ End, 3/6 — Like polos? You'll love polo dresses.
Spiegel, 3/6 — Office options: Wear-to-work style made simple!
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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