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  • April 21, 2010

AM Inbox: Cannabis and beer and Earth Day

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Urban Outfitters, 4/20 — Home Grown
As a marketer I really appreciate how Urban Outfitters works a beer reference and visual allusions to cannabis into this eco-friendly message as a way of getting their readers’ attention. The BYOB—Bring Your Own Bag—reference is a particularly clever hook for their green charity effort. They show a real understanding of what makes their customers tick.

Click to view this Apr. 20, 2010 Urban Outfitters email full-sized

Dell, 4/20 — Spring savings! Select PC's starting at $349
I’m not a big fan of bribing folks to become a Facebook fan or Twitter follower—just like I’m not a fan of sweepstakes to build email lists—but the charity approach that Dell takes in this email seems to rise a bit above simple bribery since the landing page includes information on year-round green initiatives at Dell. It’s good branding, even if it doesn’t lead to engaged Facebook fans.

Click to view this Apr. 20, 2010 Dell email full-sized

TigerDirect, 4/20 — VIP Deals: Windows 7 PC $229...TomTom GPS $59...$89 Samsung Blu-ray Player...1.5TB Hard Drive $99...4GB USB $6.99...$9 Router
In the Retail Email Unsubscribe Benchmark Study we revealed that 18% of top online retailers include a subscribe link in their emails to help sign-up people who had the email forwarded to them from a friend. In this email, TigerDirect includes a sign-up link directly under the hero section, realizing that more subscribers are likely to forward email-only deals.

Click to view this Apr. 20, 2010 TigerDirect email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Barnes & Noble, 4/20 — 30% Coupons Are Here. Go Green and Save Green on Our Earth Day Collection!
Linens ’n Things, 4/20 — Earth Friendly Savings: 20% Off One Item!‏
Cooking.com, 4/20 — Our Top 10 Gift Ideas for Mom
Sears, 4/20 — This Week Only: Savings for Lawn & Garden, Mother's Day & More
Neiman Marcus, 4/20 — Need a new perspective? See what's becoming clear on InSite
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