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  • July 7, 2008

AM Inbox: Cabela's launches product promotion RSS feed

>>Free webinar on email’s place in the digital future on July 15. Presented by eec platinum sponsor Habeas. Learn more.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

Cabela’s, 7/5 — Email Exclusive Sale @ Cabelas.com
Following in the footsteps of CompUSA, eBags and others, Cabela’s has launched a product promotion RSS feed and promotes it in this email. Strangely, Cabela’s rejects the iconic orange RSS icon in favor of a more square-ish yellow one of their own design. I don’t see the advantage of doing that. One thing that I do like is that they put it in the left-hand rail under their department navigation, which is where they typically promote their other channels and other points of engagements, such as their stores, catalogs and credit card. While Cabela’s offers only one feed, retailers like CompUSA offer feeds for individual product categories and for their broadcast email newsletters. The RSS movement is still nascent, but more marketers are starting to explore it.

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Circuit City, 7/3 — 4th of July Super Sale: Spectacular selection! Phenomenal prices!
A couple of weeks ago I talked about 7 tactics for driving traffic to stores with email. Well, here’s a good example of email driving traffic online when stores are not an option. In this email, Circuit City lets subscribers know that their stores will be closing at 6pm on July 4, but that their website is standing by to fulfill their orders. We’ll see retailers using this strategy again on Thanksgiving Day, Christmas Day and New Year’s Day.

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SUBJECTIVITY SCANNER: Select noteworthy subject lines
SmartBargains, 7/5 — The Bargains are coming! Monumental sales & an extra 10% off
Ralph Lauren, 7/4 — Honor Independence Day With The Star Spangled Banner Book
Avon, 7/5 — July 4th FREE SHIPPING SPREE + Site-Wide SAVINGS up to 65%
Sportsman’s Guide, 7/3 — 4th of July Weekend Sale!... Shipping Coupon from The Guide
Spiegel, 7/3 — 4th of July Weekend Sale: Extra 20% OFF Everything on our Site!
JC Whitney, 7/4 — 4th Of July Celebration - 20% Off All Weekend!
Macy’s, 7/4 — Happy 4th of July from Macy's!
Petco, 7/4 — PETCO / Happy 4th of July! Get 10% Off Plus Free Shipping!
Crutchfield, 7/3 — Final days: July 4th savings event
HPshopping, 7/3 — Shop the HP Fourth of July Sale: ENDS SATURDAY!
KB Toys, 7/3 — Have a Fun Fourth of July and Save With Free Shipping
Dell, 7/3 — Save $400 on Select Systems During Dell's July 4th Savings Event
Road Runner Sports, 7/3 — 4 Hours Today Only! Pre-4th of July Super Deal!
Walgreens, 7/3 — 15 Cent Prints + Photo Book Offer: Patriotic Print Sale
AbeBooks, 7/3 — America in Flux: Books on the State of the Nation
Costco, 7/3 — Offers Available at Your Local Warehouse & Online Offers Ending Sunday
Wal-Mart, 7/3 — The Perfect Summer: HDTVs and Blu-Ray for Less
Ralph Lauren, 7/6 — Presenting RL Magazine's First Annual Sporting Issue

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