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  • June 25, 2009

AM Inbox: Buy.com returns with another Tweet n Seek game

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Buy.com, 6/24 — Hurry - Buy.com's Tweet n Seek II is On Now‏
After debuting their Tweet n Seek game at the end of last month (see May 28 AM Inbox), Buy.com returns with a new Tweet n Seek, which it promoted in this email. This time around a lot more gifts are being offered, with the list of prizes dominating this email much more than the last. The email design could benefit greatly from a button directing folks to the contest rules and to Buy.com’s Twitter stream, which you’re required to follow to participate in the game. The current design doesn’t give subscribers much direction and seems more informative than directive. As before, the game promises to take you on a hunt for answers that will take you to buy.com and other websites. It’s a very clever way of engaging subscribers across multiple digital channels and exposing them to several popular products and tools.

Click to view this June 24, 2009 Buy.com email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Linens ’n Things, 6/24 — Are You Ready for the 4th? Save up to 88%
Cabela’s, 6/24 — 4th of July Sale @ Cabelas.com‏
AbeBooks, 6/24 — Best of the Summer Reading Lists‏
Fingerhut, 6/24 — Fingerhut: Save 10% + Stay Cool with Home Cooling Products‏
Ann Taylor, 6/24 — Jewelry & Sunglasses: 30% Off + Save up to 60% Off during the Semi-Annual Sale‏
L.L. Bean, 6/24 — Start Packing: Summer Vacation Favorites from $19.95‏
Lands’ End, 6/24 — 2 days only: 40% off Beach Living Swimwear + Free Shipping‏
Norm Thompson, 6/24 — The envelope, please! See what you've won...‏

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